List of NHL Licensees - National Hockey League Licensees

Greeting folks!

This note is written by Scott Sillcox in fall 2023 in response to a lot of readers asking me two questions:

A. You wrote and posted many of your blog postings several years ago, is the info still relevant today? Short answer - absolutely! The basics of sports licensing change very little over the years, so I strongly suggest that if you are trying to learn about sports licensing, read away! I have also tried to update certain areas where there have been significant changes, so I feel comfortable in telling you that this information is still highly relevant.

B. You mention that you are a consultant and might be able to help me, do you still do consulting? Short answer - absolutely. I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me! The two primary ways I work are hourly telephone consulting ($175US/hour) and face-to-face meetings where I come right to your office for a full day ($1500US/day + $650 travel expenses).

Many thanks and happy reading -
Scott Sillcox

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If you have been searching the net trying to find a list of NHL licensees, you can breathe a sigh of relief - your search is over!

In early 2012 we launched a brand new, searchable Online Directory of North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues (NFL, MLB, NBA, NHL, NCAA, MLS, Nascar, NFLPA, MLBPA, NHLPA and others). There is nothing on the internet that comes close to this resource. And I update the database weekly, sometimes daily. So please take advantage of this resource and "Search Away". If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

Let me point out two especially helpful features of the Online Directory:

1. The dynamic view of each company’s website – when you look at a company’s record, there is a live screen with their website right there on your screen.

2. We have tried our best to show one or more key contacts at each company, and wherever possible we have included email addresses, phone #’s, fax #’s and even Linkedin url’s.

This is intended to be a reasonably comprehensive and up-to-date listing of licensed sports products companies, but please understand no list is completely comprehensive or entirely accurate – we strive to do our best and over time this list will become even better. And remember, because this is a live, online directory, it will be constantly changing. I will be adding licensees as I learn about them, and deleting those who exit the licensed sports products business as well. If you have any comments or suggestions (and especially additions!), please email me at: ssillcox@rogers.com

So while I encourage you to visit the actual website/online directory to get up-to-date (and far more detailed) information, here is a snapshot of NHL licensees in the database as of March 2012. Please note that the NHL has NHL Canada licensees and NHL USA licensees. As explained elsewhere in this blog, it is a somewhat confusing and inefficient distinction, the difference not being where the company is located but where they are allowed to sell product - if you have an NHL Canada license you can only sell to Canadian based retailers etc., whereas an NHL USA license allows you to sell to US based entities. For my purposes and for most people's purposes, the distrinction is a bit artificial and thus we are presenting simply "NHL Licensees" and not "NHL Canada" and "NHL USA" licensees.

List of NHL Licensees - List of National Hockey League Licensees
Company Name
1 180s LLC
2 2K Sports / Take Two Interactive
3 3M Canada
4 5th & Ocean- a division of New Era
5 A & A Global Industries
6 Accolade Group / Accolade USA / Levelwear
7 Activa Global Sports & Entertainment LLC
8 adidas America / Reebok
9 Affinity Electronics
10 Akzo Nobel Paints
11 Alary Games
12 All Canadian Emblem
13 Allstar Lineup
14 Ambient Devices
15 American Needle
16 Aminco USA / Aminco International
17 Amscan Inc.
18 The Antigua Group
19 Artissimo Designs / Artissimo Sports & Entertainment
20 Authentic Street Signs
21 Baby's Cozy World LLC
22 BIC Inc. / Bic USA
23 Big League Promotions - See Rico / Tag Express
24 Blade Pro Products Inc
25 Blakeway Worldwide Panoramas
26 Bleacher Creatures
27 BLM Games
28 Blue Orange Games
29 Bodylabel
30 Boelter Brands
31 Boomerang Tools
32 The Bradford Exchange Ltd.
33 Brite Lite Logos
34 Build A Bear Retail Management Inc
35 Bulletin
36 Caddy Pro Golf Products / Wick Agencies
37 Calego International Inc
38 Calhoun Sportswear
39 Canadian Broadcast Corp.
40 Canadian Graphics West Inc.
41 Card Sports & Entertainment
42 Carlton Books Ltd.
43 Carriage House Printers
44 Charm 14
45 Classic Balloon
46 Concept One Accessories
47 Coveroo
48 Cufflinks
49 Dan Diamond & Associates
50 Danby Products Ltd.
51 Deco Pac
52 Deel Distribution
53 Distribution Trx
54 Dophes Ltd
55 Dreamseats LLC
56 EA Sports - Electronic Arts
57 EA Sports Canada - Electronic Arts
58 Enotriart
59 Enterplay LLC
60 Evergreen Enterprises / Team Sports America
61 Everlasting Images Inc.
62 Fabrique Innovations / Sykel / Scrub Dudz / Collegiate Snuggie
63 Fan Fever- LLC
64 Fan Mats
65 FatHead- LLC
66 Fenn Publishing Company Ltd.
67 Fidelity Electronics
68 First Time Fan
69 Foam Fanatics LLC
70 For Bare Feet / FBF Sportswear
71 Forever Collectibles aka Team Beans
72 Forty Seven Brand / Twins í47 Headwear/ Banner í47 Apparel
73 Fox 40
74 Frameworth Sports Marketing
75 Franklin Sports Industries Inc.
76 Fremont Die
77 Fundex Games Ltd.
78 Future Products Sales
79 Game On Images
80 Game Time Geeks / Flash Ventures / Tribeca
81 Game Time Watch / Game Time LLC
82 GameWear International / Wear The Game
83 Gear For Sports
84 Getty Images
85 G-III Leather Fashions Inc. / G-III Sports / 58 Sport
86 Globe Dragon
87 Good Stuff / Win Stuff
88 Great American Products
89 Great Sports Art
90 Gredico Footwear Ltd.
91 GreenShag Bespoke
92 Greystone Books
93 Guidecraft
94 Headingly-Upfront
95 The Highland Mint / Bullion International
96 Hockbox Original Inc.
97 Hockey Art International
98 Hockey Puck Gum
99 Hockey Stick Putters
100 Holland Bar Stool Co.
101 Hunter Canada
102 Hunter Manufacturing
103 Iax Sports
104 Ilanco International Fashion Inc.
105 IMAGIX†/ LDT Import-Export
106 Industry Rag / Majestic Threads
107 Jellyfish Marketing Inc.
108 JF Sports Canada / NNL Enterprises
109 JF Turner / John F. Turner & Co. / Lang Holdings - See Perfect Timing
110 JH Design Group / Jeff Hamilton
111 Jostens Canada Ltd.
112 Karmin Industries
113 Karsuh Activewear Inc.
114 Keyscaper
115 Kidcallcard.Com
116 Kloz Inc.
117 Knights Apparel- Inc.
118 Kolder
119 Little Earth Productions Inc.
120 Lockerskin
121 Logo Chair Company
122 Logoart - A Division Of Herff Jones- Inc.
123 Lucky Lucky / Lucky Import / Lucky Toys
124 Lutfy Apparel Ltd
125 Majestic Athletic / Majestic Industries / VF and VFC
126 Maramor
127 Match Master Games Ltd.
128 McArthur Towel and Sports- a Wincraft Company
129 McFarlane Toys / TMP International
130 MDI Entertainment- a Scientific Games Company
131 Megoli Games Inc.
132 Microsoft Corporation
133 Mighty Mac Canada
134 Milliken Rugs / Milliken and Company
135 Mission Hockey / Mission Itech Hockey
136 Mounted Memories
137 Mustang Drinkware / Mustang International Inc.
138 My Team Tub Ltd.
139 Name In The Frame / That's Me Sports / MVP Pics
140 National Emblem
141 Nemcor Inc.
142 New England Flag and Banner
143 New Era Cap Co. Inc.
144 Niagara River Trading
145 The Northwest Company LLC
146 Old Time Hockey / Old Time Sports
147 Pangea Brands
148 Panini Group / Panini America
149 The Party Animal Inc.
150 Pather Plastics
151 Perfect Timing- Inc.
152 Photo File Inc.
153 Power Decal- a division of Axiz Group
154 Pro Towel Sports- Inc.
155 Profile
156 The Promotions Factory
157 Pure Orange Inc.
158 Reebok - Mitchell and Ness Nostalgia Company
159 Reebok - Outerstuff- a division of adidas
160 Reebok - Roger Edwards Sports
161 Reebok - Sports Licensed Division
162 Reebok - The Hockey Company - CCM Hockey - Sport Maska
163 Regent Sports Corporation
164 Richter International
165 Rico Industries / Tag Express
166 The Royal Canadian Mint
167 Royal Specialty Sales
168 Sara Lynn Togs / College Concepts / Concepts Sport
169 Scottish Christmas / SC Sports
170 Sher-Wood Hockey Inc.
171 Silver Crystal Sports
172 Siskiyou Gifts / Siskiyou Buckle Co.
173 Skinit Inc.
174 Sports Coverage
175 The Sports Lettering Company
176 SportStar USA / Gear 4 Pros
177 Spray Fresh Ltd.
178 Springs Canada Inc.
179 Stahl's Inc.
180 Stiga Sports USA
181 Stone Age Sales- Division of Koro-Ann Sales
182 Stuffed Animal House
183 Sundog Distributing Inc.
184 Team Golf / College Golf Gear / Alumni Golf
185 Team Kool Enterprises
186 Team Sports America - See Evergreen Enterprises
187 Tervis Tumbler
188 That's My Ticket
189 Three60 Gear- a Division of A&E Group
190 Timex Group Canada
191 Top Dog Collectibles Inc.
192 Trademarx Wallcoverings Inc.
193 Trends International- LLC
194 Trends International USA
195 Triumph Books
196 The Ultimate Sports Kit Inc.
197 UPI Marketing Inc. / Team Keys
198 The Upper Deck Company
199 US Playing Card Company- a division of Jarden
200 USAopoly
201 Veneto Optique
202 VOmax
203 VWV Enterprises
204 Warface By Design
205 Warner Home Video / Warner Brothers
206 Wildcat Retro Brands LLC / Wildcat Apparel Group
207 Wincraft Inc.
208 Winning Streak Sports
209 Zeikos Inc. / iHip
210 Zephyr Graf-X / Zephyr Headwear
211 Zippo Manufacturing Company

I have also attached a jpg of the same list showing the City, State/Province and Country of each of these NHL licensees. But once again, remember that if you go online to the searchable directory, you will get complete information including address and website, as well as contact information including phone, fax, email and in some cases Linkedin info.

At some point you might ask yourself, why would Scott Sillcox spend so much time and effort to create this Online Directory of 2500+ licensed sports product companies in North America?

The answer is simple. I have a fair amount of knowledge about the licensed sports products business, knowledge that seems to be in scarce supply, especially on the internet. After spending 15+ years in the licensed sports products business, I accumulated a wealth of knowledge that I am happy to share. This blog and the Online Directory are designed to share that information and are my way of giving back and helping people interested in the world of licensed sports products.

This blog and Online Directory are also my way of letting people know that I am a licensed sports products consultant. I am available to consult with existing and potential licensees and my goal is simple, to help you make money by being a better licensee and/or save money by avoiding licensing pitfalls. If you would like to learn more, please contact me: ssillcox@rogers.com or by cell 416-315-4736. I am here to help and I am a good listener! And if you are someone interested in becoming a sports product licensee and haven't yet read my 12 Part Blog called "An Insider’s Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", I encourage you to read it - you can find it in the blog listing to the right of this posting. The introductory blog can be found here.

But most importantly, check out the searchable Online Directory of North American Licensed Sports Products Companies at LicensedSports.net - it's only $59 to use for three months. And I update the database weekly, sometimes daily.

Thanks and Search Away!
Scott