12 Part Blog Description

Are you looking to learn as much as you can about the business of sports licensing? Then please read the 12 Part "An Insider's Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches" - all 12 parts of the blog can be found within this site. Click here to start with the Introduction.

Monday, July 2, 2012

Licensing U - If you have an idea for a licensed sports product, this workshop is for you

Greeting folks!

This note is written by Scott Sillcox in early 2020. While the blog posting below has a lot of good info, an updated version for 2020 can be found here:

I am a consultant and I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me!

Many thanks -
Scott Sillcox



In response to a need that many of the readers of this blog have expressed, in 2012 I launched Licensing U: A one day workshop on almost everything you wanted to know about Licensed Sports Products.

I have been holding these workshops for five years, and the spring 2018 tour dates and cities are shown below. Attendance at each workshop is strictly limited to 5 participants/organizations.

As you may know, from 1997 to 2010 I was a licensee of the NFL, MLB, NHL and through an affiliated company, the NCAA/US colleges. In 2011 I wrote the 12-part blog entitled “An Insider’s Guide to the World of Licensed Sports Products: Practical Lessons from the Trenches”, and in May of 2012 I introduced the highly searchable directory of 1500+ licensed sports companies in North America - a database that I update at least weekly, often daily.. Both of these highly unique resources have proven to be invaluable guides to people and companies contemplating entering the world of licensed sports products, and together are viewed by more than 3500 people per month – quite a stunning number for such a specific field. Many thanks for your support and readership!

I speak with, and email, a great number of wonderful people each and every day about licensing and licensed sports products, and they generally fall into one of two categories:

1. People who have an idea for a licensed sports product(s) and want to really learn how to obtain their own sports license – be it from the NFL, MLB, NBA, NHL, NCAA, MLS, Nascar or other sports licensors.


2. People who have an idea for a sports product but would prefer to work with an existing license in some way, shape or form.

The idea for Licensing U came from these conversations – there simply seems to be a massive need for knowledge. A need for an educational, hands-on forum where people can learn even more about entering the licensed sports product world – whether it’s with a focus on acquiring their own license or working with an existing licensee – the workshop will address both needs.

Prior to entering the licensed sports product field, I ran seminars, conferences and trade shows across North America so I am very comfortable in organizing a two day workshop in a handful of key North American markets. The key is that these workshops will be very hands on - highly interactive - with a lot of back and forth dialogue between me and the participants. That’s why it is so important to me that the attendance be limited to no more than 5 people per workshop.

In fact, the participatory, sharing-of-information nature of the workshop is so important to me that I am asking each person who registers to agree to the following statement: “The sharing of ideas during the workshop is encouraged and welcomed – you will only get from this workshop what you put into it. That being said, share only what you feel comfortable with sharing, and understand that none of your fellow attendees are bound by non-disclosure agreements.”

If you would like to see an agenda for the workshop, please send an email ssillcox@rogers.com.

If you are interested in sports licensing but have a lot of questions, this day long workshop is a great source of information - and at $499, it's a terrific value. Workshops must be booked 30 days before the workshop date.

The cities and dates for the Spring 2018 tour are:
1. April 3 - 5 (Tues - Thurs): Boston
2. April 10 - 12 (Tues - Thurs): Cleveland & Columbus, OH
3. April 17 - 19 (Tues - Thurs): Washington DC
4. April 24 - 26 (Tues - Thurs): Ft. Lauderdale FL
5. May 1 - 3 (Tues - Thurs): Princeton NJ & NYC area
6. May 8 - 10 (Tues - Thurs): Atlanta
7. May 14 - 16 (Mon - Wed): Los Angeles
8. May 17 - 18 (Thurs – Fri): Seattle
9. May 22 - 24 (Tues - Thurs): Chicago
10. May 29 - 31 (Tues - Thurs): Dallas
Possible other cities: St. Louis, Charlotte NC, Las Vegas

As much as I like to share information and answer questions about sports product licensing, I particularly enjoy listening to what people have to say and the questions they pose. So if anyone has any questions, either about the workshop, the registration process or sports product licensing in general, I truly encourage you to contact me by phone 416-315-4736 or email ssillcox@rogers.com.

And please remember that workshop registration is strictly limited to 5 people per workshop, so please don’t delay in registering by calling or emailing me.

For more information, please contact:
Scott Sillcox
Licensed Sports dot net
Aurora, ON
Cell: 416-315-4736
Email: ssillcox@rogers.com
Linkedin: http://www.linkedin.com/in/scottsillcox

Many thanks!