List of NASCAR Licensees

Greeting folks!

This note is written by Scott Sillcox in fall 2023 in response to a lot of readers asking me two questions:

A. You wrote and posted many of your blog postings several years ago, is the info still relevant today? Short answer - absolutely! The basics of sports licensing change very little over the years, so I strongly suggest that if you are trying to learn about sports licensing, read away! I have also tried to update certain areas where there have been significant changes, so I feel comfortable in telling you that this information is still highly relevant.

B. You mention that you are a consultant and might be able to help me, do you still do consulting? Short answer - absolutely. I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me! The two primary ways I work are hourly telephone consulting ($175US/hour) and face-to-face meetings where I come right to your office for a full day ($1500US/day + $650 travel expenses).

Many thanks and happy reading -
Scott Sillcox

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Have you tried finding a list of NASCAR licensees on the net? It is certanly an exercise in frustration - until now!

In early 2012 we launched a brand new, searchable Online Directory of North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues (NFL, MLB, NBA, NHL, NCAA, MLS, NASCAR, NFLPA, MLBPA, NHLPA and others). There is nothing on the internet that comes close to this resource. I update the database weekly, sometimes daily. So please take advantage of this resource and "Search Away". If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

Let me point out two especially useful features of the Online Directory:

1. The dynamic view of each company’s website – when you look at a company’s record, there is a live screen with their website right there on your screen.

2. We have tried our best to show one or more key contacts at each company, and wherever possible we have included email addresses, phone #’s, fax #’s and even Linkedin url’s.

This is intended to be a reasonably comprehensive and up-to-date listing of licensed sports products companies, but please understand no list is completely comprehensive or entirely accurate – we strive to do our best and over time this list will become even better. And remember, because this is a live, online directory, it will be constantly changing. I will be adding licensees as I learn about them, and deleting those who exit the licensed sports products business as well. If you have any comments or suggestions (and especially additions!), please email me at: ssillcox@rogers.com

With respect to NASCAR, I have read in a number of places that in its heydey of the late 1990's and very early 2000's, NASCAR had as many as 200+ licensees. I don't know it that is true or not, but to the best of my ability to determine, it appears that the current number is somewhat south of 100 - still an impressive number of licensees and enough to offer a wide variety of products to consumers, but perhaps not what it once was. If someone out there has a more comprehensive list than the one I have presented here, please share it with me and I will in turn share it via the online directory!

So while I encourage you to visit the actual website/online directory to get up-to-date (and far more detailed) information, here is a snapshot of NASCAR licensees in the online database as of March 2012.

List of NASCAR Licensees
Company Name
1 A.D. Sutton & Sons
2 B.S.I. Products Inc.
3 Best of Times LLC
4 Blakeway Worldwide Panoramas
5 The Bradford Exchange Ltd.
6 Brite Lite Logos
7 Car Trax
8 Centon Electronics
9 Chase Authentics
10 Checkered Flag Sports
11 Creative Innovisions
12 Dayna Designs
13 Deco Pac
14 Dreamseats LLC
15 Everlasting Images Inc.
16 Forty Seven Brand / Twins í47 Headwear/ Banner í47 Apparel
17 Game Time Watch / Game Time LLC
18 Gift Creations
19 Hood EZ
20 Hunter Canada
21 Hunter Manufacturing
22 Jarden Sports Licensing- LP
23 Jebco Products / Jebco Clocks
24 JH Design Group / Jeff Hamilton
25 Keg-a-que
26 Kids Embrace / JR Motorsports
27 K'NEX Industries
28 Knights Apparel- Inc.
29 Lionel NASCAR Collectibles
30 Logoart - A Division Of Herff Jones- Inc.
31 Main Event Apparel
32 McArthur Towel and Sports- a Wincraft Company
33 MDI Entertainment- a Scientific Games Company
34 Mounted Memories
35 NorthPole LLC
36 The Northwest Company LLC
37 Olivet International Inc.
38 Over The Wall NASCAR Collection
39 Paramount Apparel International / PAi
40 Power Decal- a division of Axiz Group
41 R and R Imports Inc.
42 Race Plates
43 Racing Reflections
44 Reebok - Outerstuff- a division of adidas
45 Rico Industries / Tag Express
46 Rightway- a division of Noetic
47 Sara Lynn Togs / College Concepts / Concepts Sport
48 Skinit Inc.
49 Sparta Pewter
50 Spin Master Ltd.
51 Sports Coverage
52 Susquehanna Glass
53 Team Collection
54 Tervis Tumbler
55 The Thomas Kinkade Company
56 Sam Bass Gallery
57 Time Factory
58 To The Game LLC / Realtree Outfitters
59 Total Resources International / TRI
60 Toy Factory LLC
61 Trend Lab
62 Triumph Books
63 Turn 2 ExtenZe
64 UPI Marketing Inc. / Team Keys
65 Wave 7 Technologies Corporation
66 Whitman Publishing / Dalmatian Press / Intervisual
67 Wincraft Inc.
68 Zeikos Inc. / iHip

I have also attached a jpg of the same list showing the City, State/Province and Country of each of these NASCAR licensees. But once again, remember that if you go online to the searchable directory, you will get complete information including address and website, as well as contact information including phone, fax, email and in some cases Linkedin info.

At some point you might ask yourself, why would Scott Sillcox spend so much time and effort to create this Online Directory of 2500+ licensed sports product companies in North America?

The answer is simple. I have a fair amount of knowledge about the licensed sports products business, knowledge that seems to be in scarce supply, especially on the internet. After spending 15+ years in the licensed sports products business, I accumulated a wealth of knowledge that I am happy to share. This blog and the Online Directory are designed to share that information and are my way of giving back and helping people interested in the world of licensed sports products.

This blog and Online Directory are also my way of letting people know that I am a licensed sports products consultant. I am available to consult with existing and potential licensees and my goal is simple, to help you make money by being a better licensee and/or save money by avoiding licensing pitfalls. If you would like to learn more, please contact me: ssillcox@rogers.com or by cell 416-315-4736. I am here to help and I am a good listener! And if you are someone interested in becoming a sports product licensee and haven't yet read my 12 Part Blog called "An Insider’s Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", I encourage you to read it - you can find it in the blog listing to the right of this posting. The introductory blog can be found here.

But most importantly, check out the brand new, searchable Online Directory of North American Licensed Sports Products Companies at LicensedSports.net - it's just $59 to use for three months. And I update the database weekly, sometimes daily.

Thanks and Search Away!
Scott

Searchable Online Directory of North American Licensed Sports Products Companies - Everything you wanted to know but couldn't find anywhere

Greeting folks!

This note is written by Scott Sillcox in fall 2023 in response to a lot of readers asking me three questions:

A. You wrote and posted many of your blog postings several years ago, is the info still relevant today? Short answer - absolutely! The basics of sports licensing change very little over the years, so I strongly suggest that if you are trying to learn about sports licensing, read away! I have also tried to update certain areas where there have been significant changes, so I feel comfortable in telling you that this information is still highly relevant.

B. You mention that you are a consultant and might be able to help me, do you still do consulting? Short answer - absolutely! I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me! The two primary ways I work are hourly telephone consulting ($175US/hour) and face-to-face meetings where I come right to your office for a full day ($1500US/day + $650 travel expenses).

C. How often do you update your database? Short answer - weekly for sure, and often daily. As soon as I read/hear/learn about new information as it pertains to licensees, I enter that info into the database.  That doesn't mean it's entirely 100% accurate - things change too quickly for me to be able to make that claim, but at any given time I give the database a solid 8.5/10 on the accuracy scale and it's certainly far better than anything else out there.

Many thanks and happy reading -
Scott Sillcox

================

Greetings and I’m here to tell you about something new!

In early 2012 we launched a brand new, searchable Online Directory of North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues. And I update the database weekly, sometimes daily.

I can't help but brag about this piece of work - I put a lot of effort into this website and I am proud of it. If you are looking for licensed sports products companies in North America, there is nothing on the internet that comes close to this resource. So please take advantage of this resource and "Search Away". Want to find companies that are licensed by both the NFL and NBA, are located in California and sell Housewares? We've got it. How about MLB apparel licensees? We’ve got it.

This new Online Directory - LicensedSports.net - and this blog are both Scott Sillcox Projects. Two great features of the Online Directory are:

1. The dynamic view of each company’s website – when you look at a company’s record, there is a live screen with their website right there on your screen.

2. We have tried our best to show one or more key contacts at each company, and wherever possible we have included email addresses, phone #’s, fax #’s and even Linkedin url’s.

Who would want to use this low cost (only $59 to use for three months) Online Directory of North American Licensed Sports Products Companies?

* You might be a retailer who sells licensed sports products and you want to find new or additional suppliers.

* You might be an entrepreneur interested in becoming a sports product licensee and want to understand the competitive landscape and what others are doing.

* You might be someone with an idea for a licensed sports product and are trying to find an existing licensee who might be interested in hearing about your idea.

* You might be an existing licensee wanting to learn more about what your fellow licensees are (and aren’t) doing.

* You might even be one of the sports leagues themselves, cross-referencing licensees of other leagues.

Whatever your reason, my point is this: There could be any number of reasons why this online directory might be of interest to you. And for only $59, you have access to the entire database for three months which I update weekly, sometimes daily. If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

Here are some specific questions you might be trying to answer:

I’m looking for a list of NFL licensees (ie a list of companies licensed by the NFL)?
I’m looking for a list of NFLPA licensees (ie a list of companies licensed by the NFLPA)?
I’m looking for a list of MLB licensees (ie a list of companies licensed by MLB)?
I’m looking for a list of MLBP licensees (ie a list of companies licensed by the MLBP – Major League Baseball Players)?
I’m looking for a list of NBA licensees (ie a list of companies licensed by the NBA)?
I’m looking for a list of NBPA licensees (ie a list of companies licensed by the NBPA – National Basketball Players Association)?
I’m looking for a list of NHL licensees (ie a list of companies licensed by the NHL)?
I’m looking for a list of NHLPA licensees (ie a list of companies licensed by the NHLPA)?
I’m looking for a list of NCAA licensees (ie a list of companies licensed by the NCAA)?
I’m looking for a list of CLC licensees (ie a list of companies licensed by the CLC – The Collegiate Licensing Company)?
I’m looking for a list of US college licensees (ie a list of companies licensed by US colleges)?
I’m looking for a list of MLS licensees (ie a list of companies licensed by MLS)?
I’m looking for a list of Nascar licensees (ie a list of companies licensed by Nascar)?
I’m looking for a list of UFC licensees (ie a list of companies licensed by the UFC – Ultimate Fighting Championship)?

And while you’re in such an inquisitive mood, you might also ask, why did Scott Sillcox spend so much time and effort to create this Online Directory of 2500+ licensed sports product companies in North America?

The answer is simple. I have a fair amount of knowledge about the licensed sports products business, knowledge that seems to be in scarce supply, especially on the internet. After spending 15+ years in the licensed sports products business, I accumulated a wealth of knowledge that I am happy to share. This blog and Online Directory are designed to share that information - information that is simply not available anywhere else on the internet. This blog and Online Directory are my way of giving back and helping people interested in the world of licensed sports products.

This blog and Online Directory are also my way of letting people know that I am a licensed sports products consultant. I am available to consult with existing and potential licensees and my goal is simple, to help you make money by being a better licensee and/or save money by avoiding licensing pitfalls. If you would like to learn more, please contact me: ssillcox@rogers.com or by cell 416-315-4736. I am here to help and I am a good listener!

But most importantly, check out this searchable Online Directory of 2500+ North American Licensed Sports Products Companies at LicensedSports.net - it only costs $59 to use for three months. And I update the database weekly, sometimes daily.

Thanks and Search Away!
Scott

PS I have also been approached by a number of people in other industries who like the software behind the Online Directory. I am delighted to sell the entire code to almost anyone and it’s quite customizable. So if your interest lies in a free-to-the-user or user-pay searchable online directory – let’s talk. This would be great for trade associations, exhibitions and trade shows, other consultants – and probably many other groups.