What is Learfield and/or Learfield IMG College and what do they have to do with US colleges?

Many people come across my blog because they are interested in licensed sports products and perhaps have an idea of a licensed product of their own but don't know where to start to turn their idea into reality. I am a consultant to just that type of person so feel free to contact me, and/or you might be interested in my 12 part series "An Insider's Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches". Now let's get to the subject at hand...


The US college licensing landscape has changed a lot in the last handful of years, and the top dog by a country mile is Learfield, or more formally Learfield Communications LLC. They primarily do business as Learfield IMG College.

I wanted to do a blog posting about Learfield IMG College because if you are involved in licensed sports products and you are either a current US college licensee or are looking to become a collegiate licensee, you should know something about Learfield.

I think of Learfield as having a bunch of different divisions - they are generally related to college athletics, but that isn't always the case, and my guess is that their next five years will see them get into pro sports whenever and wherever they can. But let's stick with the here and now. Learfield has what I would call nine divisions. Here are those nine divisions in Scott Sillcox's order of size/revenues generated for Learfield IMG College (not revenues generated for their clients). For people interested in sports product licensing, the primary division you should be very much aware of is the first division listed below, CLC, and you can pretty much zip past the other divisions described below. But I would also argue that you should understand the relationship between the first two divisions listed below: CLC and Multimedia and Sponsorship Rights. Later in this posting I will explain why I think it's important...


1. CLC 
- This is the Licensing Division which manages the product licensing program for 700+ colleges and universities, as well as conferences, Bowl games, championships, etc.
- If you haven't read my overview of the US college landscape, please have a read to fully understand where CLC fits in the big picture of US college licensing.
- CLC is a collegiate licensing agency resulting from the 2018 merger of two industry pioneers, IMG College Licensing and Learfield Licensing Partners.
- CLC is the Licensing division focused on licensing administration, brand protection, trademark infringement, etc.
- CLC has roughly 120 employees.
Headquarters:
CLC
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
Ph: 770-956-0520
W: www.clc.com

2. Learfield IMG College Multimedia and Sponsorship Rights
- This division manages the sponsorship rights and multimedia (think advertising sales) for 200-ish collegiate brands including 180-ish schools, a number of conferences and several venues.
- What this looks like for a typical school is a team of somewhere between one and six people who are either located on the school campus or very nearby. This team of people work for Learfield IMG College but in many ways they appear to be employees of the school, which is a good thing.
- If the average school has three Learfield staff, then this division has roughly 550 employees.
- To get an even better understanding of what this division does for each school, and they do different things for different schools, see this list of their 200-ish schools which links to a detailed description of exactly what they do for each school. It also shows you who the actual employees are and how to reach them.
Let's look at two examples at either end of the spectrum:
Ohio State and 12 employees
and
Fordham University and one employee
- This division is the result of a 2018 merger between IMG College (which repped 100-ish schools for multimedia and sponsorship rights) and Learfield (which also repped 100-ish schools for multimedia and sponsorship rights).
- Associated with this division are two small business groupings - one which does National Sales and a "Campus+" Division.
Headquarters:
2400 Dallas Parkway
Suite 500
Plano, TX 75093
Ph: 469-241-9191


Learfield IMG College also provides a number of other services through various divisions that sometimes operate under different company names (ie no mention of Learfield). These other divisions include:


3. Concession Management
- Levy Restaurants, a joint venture called Learfield Levy
- Current Learfield Levy university partners include Colorado, Iowa State, Missouri, Oregon State, Purdue, Wisconsin and Texas A&M.
- I cannot guess how many people work for tis division, partly because there would be a lot of part time staff due to the nature of concessions and restaurants.
Headquarters:
980 North Michigan Avenue
Chicago, IL 60611-4501
Ph: 312-664-8200
W: www.levyrestaurants.com
Note: Levy also has ties to pro sports licensing, so expect to see some Learfield action in this space in the next 5 years.
4. Ticket sales
- Learfield IMG College Ticket & Seat Solutions started in March 2019, formerly known as IMG Learfield Ticket Solutions and IMG College Seating.
- Ticket Solutions represents 45 partners nationally and has 170 on-site sales personnel dedicated to their respective relationships. In addition to representing collegiate institutions and conferences, this area also announced its first on-site sales team in professional sports through a multi-year comprehensive relationship with the Indy Eleven (US Soccer league team).
Headquarters:
2400 Dallas Parkway
Suite 500
Plano, Texas 75093
Ph: 314-489-0993
E: jake.bye@imglearfield.com
W: www.imglearfieldticketsolutions.com


5. Digital and social platform expertise

A. Sidearm Sports
- Software interface allows schools to customize their content streams and digital presence. Sidearm's software and technology powers websites, mobile applications, live stats, social presence and video streaming for its school and conference partners.
- Other services include: Official Websites; Social Media Platforms; Content Creation; Data Aggregation; Engagement Campaigns
- I believe this division has 30-ish employees
Headquarters:
109 S Warren St.
Suite 600
Syracuse, NY 13202
Ph: 315-545-5533
W: www.sidearmsports.com and www.learfield.com/business/sidearm-sports

B. Mogo Interactive
- Mogo provides online marketing skills to reach fans and ticket purchasers across devices and platforms.
- Mogo was acquired by Learfield IMG College in January 2017 to become another added value for collegiate and brand partners.
- My guess is that this division has 15 employees.
Headquarters:
21 Tamal Vista Blvd.
Suite #207
Corte Madera, CA 94925
Ph: 844-214-6693
E: contact@mogointeractive.com
W: www.mogointeractive.com and www.learfield.com/business/mogo-interactive/


6. Branding
- This division is known as SME
- SME specializes in connecting with audiences through brand identity and advertising development. Founded in 1989, this NYC-based agency has a reputation of creative excellence, thought leadership and client service, and has relationships with sports brands including the Atlanta Braves, Kentucky Derby, Miami Marlins, and the Pac-12 Conference. 
- SME’s capabilities include: Brand Assessment; Marketing Research; Strategy; Positioning; Social Media, Web, and Messaging; Consulting.
- I think that if your team/school/project needs a brand refresh, SME can help.
- My guess is this division has 30-ish employees.
Headquarters:
183 Madison Ave.
Suite 1701
New York, NY 10016
Ph: 212-924-5700
E: connect@smebranding.com
W: http://smebranding.com and www.learfield.com/business/sme


7. Signage
- This division is known as ANC.
- ANC, a Learfield company since March 2015, creates video experiences in stadiums, entertainment facilities, transportation hubs and retail venues through the design, integration, operation and content creation for dynamic video display systems.
- Think "video displays and video scoreboards", ie jumbotrons.
- ANC provides: Facilities Consultation; Custom Design; Project Management; Installation; Software and Graphics Creation.
Headquarters:
ANC
2 Manhattanville Rd.
Suite 402
Purchase, New York 10577
Ph: 914-696-2100
W: www.anc.com and www.learfield.com/business/anc


8. Publishing
- This division is known as the Learfield IMG College Publishing Division.
- The Learfield IMG College Publishing Division is a leading publisher of college sports publications, and features a full-time, in-house editorial and graphic design team. It oversees a variety of projects ranging from game day programs and annual yearbooks to posters, schedule cards, magazines and other specialty publications for its university clients.
- More than 1,000 total products are created annually, including all NCAA championship programs, highlighted by the official NCAA Men’s and Women’s Final Fours and the College World Series programs. The Learfield IMG College Publishing Division also produces basketball and football championship programs for many major conferences, including the Big 12, Big Ten, Mountain West and SEC.
- Many of the publications are available for purchase online through the official company’s publications store.
- I do not know how many people work in this division but it must be 20-30 people.
Headquarters:
Learfield IMG College Publishing Division
No address given but I suspect it is HQed in the Plano TX Learfield headquarters office
2400 Dallas Parkway
Suite 500
Plano, Texas 75093
E: imgproducts@LearfieldIMGCollege.com
W: www.imgproducts.net (Shopify store for consumers to purchase publications) and www.learfield.com/business/publishing


9. Misc other divisions and products
- Some of these smaller divisions actually represent the space where Learfield got its start 40-odd years ago - radio sales. Go to this url and look under "What we do" for info about each of these groups.
MISSOURINET
BROWNFIELD AG (AGRICULTURE) NEWS
RADIO IOWA
MINNESOTA NEWS NETWORK
WISCONSIN RADIO NETWORK


==================

Okay, let's get back to what's important to people in the licensing business about the first two divisions listed above: CLC and Learfield IMG College Multimedia and Sponsorship Rights.

- CLC represents 700-ish schools.
- Learfield IMG College Multimedia and Sponsorship Rights represents 180-ish schools.
- For 160 of these schools (see list below - click to be able to see more clearly), Learfield controls both the Licensing and the Multimedia/Sponsorship Rights.

Point #1: If you are a current licensee of one of these 160 schools, or if you would like to become a licensee of one of these 160 schools, you need to be aware that at some point you might get some economic pressure applied to you. What sort of pressure?


A. If you are a licensee, someone at some point might suggest to you that you should be spending money on multimedia advertising or sponsorship to support the school and your product that is licensed by the school. Maybe it's buying an ad in a program, maybe it's buying time on the video screen in the stadium. It might not be the best expenditure for you and your product, but it's hard to say no if you have a sense that it could affect your license.

B. If you are applying to become a licensee, someone at some point might suggest to you that if you commit to spending some advertising or sponsorship dollars, your path to licensing might become a bit smoother. Maybe it's making a commitment to buy an ad in a program, maybe it's committing to buy time on the video screen in the stadium. It might not be the best expenditure for you and your product, but it's hard to say no if you have a sense that it could affect whether or not you become a licensee.

I am not saying this is going on at present, nor am I saying that this is the way Learfield does business or would condone, but as a business person you should operate with your eyes wide open and be prepared to draw a line in the sand.


Point #2: If you are at one of the 20-ish schools (see list below) where Learfield controls the multimedia and sponsorship rights/sales, you have to expect that the Learfield team will try to leverage the good job they are doing on multimedia and sponsorship sales to them being given due consideration to taking over licensing at some future point in time. 

A. If you are a licensing director at one of these schools, it's possible that a pitch could be made to someone higher up the decision making chain, perhaps without your knowledge or blessing. Forewarned is forearmed.

B. If you work for Fermata or Exemplar or Affinity Licensing and one of your schools is on this list, or if you are a licensing director for an independent school responsible for your own licensing and like it that way, you can bet that Learfield is going to be breathing down the school's neck to be given a shot at taking over the licensing when the current agreement expires. Forewarned is forearmed.


Point #3: This is a fairly simple point and not controversial. Let's assume you are seeking a college license(s). And let's say you know Learfield does the licensing for a school you are interested in, or at least you think they do. Just be sure that you are looking at the right list - you want to see the list of 700+ schools where CLC does the licensing. Do not go to the Learfield IMG College Multimedia and Sponsorship Rights school list and assume that CLC does the licensing as well - yes for 160 of the 180 schools they actually do the licensing, but for the 20 schools listed below, CLC does NOT do the licensing (or at least not as of March 2020 they don't).

Point #4: It seems to me that whenever you concentrate a lot of licensing and multimedia and sponsorship, the opportunity for larger companies, such as Nike or adidas or Fanatics, to begin to exert their influence on the natural order of things. Let's use Nike just as an example. If Nike spends a lot of money on multimedia and sponsorship rights at a lot of Learfield IMG College's schools, you can imagine they will begin to wield a lot of influence. And if at some point Nike quietly says to Learfield, we'd really like to be the exclusive or near-exclusive provider of apparel to this school and that school, they are going to be given an audience. And when CLC makes recommendations to the licensing directors at this school and that school, the possibility exists that their thinking may be influenced by their colleagues and Nike's desires. You get my drift... In some cases, bigger is better, but in other cases, bigger means less competition and that is very seldom a good thing - competition keeps us honest.Many thanks for learning about Learfield - they're a great company but they have become so big, if you are in the US college licensing field, you are well advised to keep abreast.

Many thanks -
Scott


PS I'm a sports licensing consultant and I'm here to help, so if you have any sports product licensing questions, please contact me. And please note that I am a consultant to existing licensees and entrepreneurs big and small wishing to become licensees. I am a good listener and I'd love to help if I can.

Give me the NCAA scoop - what are the leading schools and who are the leading licensors and licensees?

Greeting folks!

This note is written by Scott Sillcox in fall 2023 in response to a lot of readers asking me two questions:

A. You wrote and posted many of your blog postings several years ago, is the info still relevant today? Short answer - absolutely! The basics of sports licensing change very little over the years, so I strongly suggest that if you are trying to learn about sports licensing, read away! I have also tried to update certain areas where there have been significant changes, so I feel comfortable in telling you that this information is still highly relevant.

B. You mention that you are a consultant and might be able to help me, do you still do consulting? Short answer - absolutely! I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me! The two primary ways I work are hourly telephone consulting ($175US/hour) and face-to-face meetings where I come right to your office for a full day ($1500US/day + $650 travel expenses).

Many thanks and happy reading -
Scott Sillcox

================

Let's look at "NCAA" licensing a bit more.

This is March 2020 and I'm going to do something here that I have never done before - I initially wrote this blog posting in March of 2012, but enough has changed in NCAA licensing that I have re-written this entire blog posting but I have pasted the original blog below in case someone wanted to see what the scoop was in 2012.  But it's now 2020 so let me explain how things stand currently.

There are about 2500 colleges and universities in the US. Some people are tempted to call this “NCAA Licensing”, but the NCAA has a very specific meaning and doesn’t represent anywhere close to all 2500 schools, so you are best to use the expression “US college licensing”, not “NCAA licensing”.

In the grand scheme of things, there are effectively:
A. Five licensing bodies for US colleges and universities
and
B. One licensing body for the actual NCAA

Let's not lose too much sleep over the companies that are licensed by the NCAA itself - I don't want to sound too controlling but those licensees aren't doing a large volume of NCAA-related sales, ie not many products are sold that feature the circular blue NCAA logo. So let me focus on the schools themselves.

There are 2500-ish colleges and universities in the US. And for those 2500+ schools, there are five licensing "bodies":

1. A company called CLC (which initially stood for Collegiate Licensing Company) which represents 700-ish US colleges and universities as well as numerous Bowl Games, Conferences and other misc entities in the college realm. As you can see in the logo below, CLC is the result of a merger that was finalized in very late 2018 between two companies - Learfield and IMG College - but we aren't going to focus on that. What is important to know is that most (but certainly not all) of the "Top 200" schools in the US are repped by CLC including 100+ of the 130-ish FBS schools.

2. A company called Fermata College which was founded in 2014 and represents a handful of major US colleges and universities. When I say a handful, I mean just that - they represent six schools (it used to be seven, but now six after Virginia left the fold). Their six schools are: The University of Georgia, the University of Kentucky, the University of Miami, the University of Notre Dame, the University of Oregon and the University of Wisconsin. Fermata's founders were former CLC employees.

3. A company called Exemplar Associates, LLC which was founded in 2016 and represents a handful of schools - 9 as of October 2023. Their schools include Boston College and three Ivy league schools (Columbia, Cornell, Penn). Exemplar's founder was a former Learfield employee.

4. A company called Affinity Licensing, best known for being the leading "Greek" licensor (ie fraternities and sororities), now represents 30+ colleges including Appalachian State, Kent State, Georgia State and University of Maine.

5. A company known as Nexus Licensing Group based in Little Falls, NJ represents roughly 30 schools as of Feb 2023. They don't have any FBS (Football Bowl Series) schools but still an impressive number of schools with 30+.

6. For the other 1800-ish US college and universities that have chosen not be part of CLC or Fermata or Exemplar or Affinity, the licensing is done directly by the school. Think of these 1800-ish schools as "Independents".

CLC and their 700+ schools clearly represent the lion's share of the market in terms of the highest sales volume schools - I don't know this for a fact but I think it would be safe to say that CLC would have 175 of the Top 200 schools as measured by sales of licensed products and therefore royalties returned to the school (CLC does not represent independents Ohio State, USC or Indiana, but a high percentage of the other biggies).

Elsewhere in my blog (Part 1 of the 12 Part Series) I have talked a fair bit about keeping things in perspective, and I'm going to ask you to play along vis a vis some "NCAA" perspective.

First of all - what is the #1 University in terms of sales of licensed product / royalties generated for the school? Hint: They have been in the top 5 for the last decade or more.

And the answer is: The University of Texas at Austin, aka Texas. If you guessed Alabama, Ohio State, Michigan, Notre Dame or Georgia, those would have been great guesses as well.

Next question - what annual royalties did The University of Texas at Austin likely earn in 2019? Got a figure? Don't look below - just take a guess.

If you guessed $76.4 million, you are not correct. Nor are you right with a guess of $52.9 million. $34.3 million? Nope. How about a cool $22 million? Nope. The answer is Texas likely realized somewhere around $15 million in royalties from the sale of its merchandise over the Jan 1, 2019 to Dec 31, 2019 period (I hope you realize I put those other numbers there in case you wanted to guess but inadvertently glanced below for the answer).

My guess is that your guess was higher than $15 million - I'm thinking you might have guessed $30 or $40 or $50 million. But the truth of the matter is just that - the number one school in all of America generated approximately $15,000,000 in annual royalties in 2019. That's a lot money of course, but not an ungodly sum. And that's really my point - keep things in perspective if you can . The number one school in America didn't even generate enough money to cover the $20 million 2019 buyout of former head football coach Tom Herman. Or put another way, Texas' $15 million of royalties was able to nicely cover the nearly $8 million in salaries paid to the assistant football coaches with a bit left over for the new head football coach.

I also find it interesting that the $15 million figure is VERY close to what each NFL team receives as their equal share of the sale of NFL licensed merchandise - in the NFL's case each team likely received approximately $13,000,000 for the 2019 season.

If the Texas figure really surprises you by how low it is, you might want to read this blog where I try to describe in layperson's terms what's going on.

But the point of this blog isn't to put you through a quiz or embarrass you, what I wanted to do is explain the structure of collegiate licensing and prepare you in case you are interested in entering the world of collegiate licensing.

There are two things I'd like to make sure you understand.
1. What I mean when I say "CLC (or Fermata or Exemplar) represents a school"
2. CLC and school rankings

Here goes...

1. When I say "CLC represents a school", I mean that CLC and the school have signed a multi-year agreement that gives CLC permission to represent the school on the licensing front. Let's use LSU as an example (a blue chip example). Instead of LSU having to have an entire licensing staff of 10-15-20 people, CLC handles it on their behalf and LSU just needs a Licensing Director and perhaps an assistant or two. LSU has roughly 500 licensees, and CLC handles all the paperwork, all of the product quality control and the collection of royalties.

Let's assume those 500+ LSU licensees generated annual sales (mostly wholesale sales, but certainly some direct-to-consumer sales as well) of $90,000,000 worth of products. At an average royalty rate of 14%, that means those 500 licensees likely generated roughly $12,000,000 in royalties (vs Texas and their $15 million). CLC collects those royalties on behalf of LSU. CLC would then keep something like 10-15% of the royalties as payment for their services, and the university receives the 85%-90% balance. So LSU would receive a check for $10.5 million from CLC. Almost exactly enough to pay head football coach Ed Orgeron and his full staff of assistant coaches.

Now let's say you are interested in applying to CLC for licenses from 10-15 different schools that they represent. You apply to CLC, not to the school, and you apply online. It's a convoluted application, very much in need of a cleanup, but nonetheless, the point is that you apply to CLC, not to the school. CLC reviews the application, and then they forward it along with a recommendation to approve/not to approve to the school's Licensing Director. The Licensing Director makes the final call, but generally he/she is going to accept CLC's recommendation.

So your real connection to LSU is through CLC and you have very little to do with LSU. You submit your license application to CLC,. You submit your QC requests (ie product approval requests) to CLC. You send your sales and royalties reports to CLC. You send your royalty payments to CLC.

That's what I mean when I say a school is "repped" by CLC (or Fermata or Exemplar or Affinity). If a school is independent, then you deal directly with the school. For larger independent schools (Ohio State, USC, Indiana), they have a full fledged licensing staff of 10-20 people. For smaller schools, the Licensing Director is not only the only person involved with licensing, he/she might have several job titles and only does licensing part of the time.

2. I wanted to share some info about US college "rankings" in case it helps you make business decisions. But I need to explain a few things...

Prior to the above mentioned late 2018 merger between IMG College Licensing and Learfield, IMG College used to be called CLC/The Collegiate Licensing Company and they represented roughly 150 schools (don't believe the figures of 200 or 250 - that's a stretch). And in the 2000's and first half of the 2010's, CLC published wonderful annual and quarterly rankings listing the Top 75 of THEIR schools and the Top 25 hardgoods and softgoods licensees. This was terrific information and CLC is to be commended for publishing those stats. But around 2015, CLC stopped publicly issuing their annual and quarterly rankings. Why? I'm going to guess it had a lot to do with their then-competitor Learfield and not wanting to serve up too much info to a competitor. There were no doubt other reasons but competitor Learfield certainly played a large factor.

My point is that the latest stats I have are from 2015-16, and what you need to keep in mind is the stats only represent the 150-ish schools that CLC represented at the time. The stats do not reflect the current roster of 700+ CLC schools, and they certainly don't factor in the universe of 2500+ US colleges and universities.

So rather than do you a mis-service, here in 2020 I am not going to publish five year old stats that don't really represent the US college marketplace. That being said, if you'd like a spreadsheet showing CLC's school and licensee rankings and info from 2010 to 2016-ish, send me a quick email with the header "I'd like the CLC sales info spreadsheet".

If CLC is reading this blog posting, how about going back to publishing your annual rankings? It would be a great service for many shapes and sizes of people.

If you are trying to determine the "Top 200" schools in terms of sales of licensed product, I'd suggest you start with the 130 FBS Schools and then add to that 30-50 D1 basketball schools that don't have football and then add a few outliers. I'm a consultant and if you really are anxious for this and other rankings-style info, contact me and I can help. I don't have all the answers, but more than the average bear.

And as I have written before, if you want to look up some information on some or all of the leading licensees, please note that we have a terrific, searchable Online Directory of 2500+ North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues (NFL, MLB, NBA, NHL, NCAA, MLS, NASCAR, NFLPA, MLBPA, NHLPA and others). There is nothing on the internet that comes close to this resource, and I update the database weekly, sometimes daily. So please take advantage of this resource and "Search Away". If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

I'm here to help, so if you have any sports product licensing questions, please contact me. And please note that I am a consultant to existing licensees and entrepreneurs wishing to become licensees. I am a good listener and I'd love to help if I can.

Thanks!
Scott


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As mentioned above, I initially wrote this blog posting in March 2012. A lot has changed in the US college licensing marketplace since that time. So above the dotted line, you will see my new posting that I wrote in March 2020. And below, please find the original blog posting from 2012 with a couple minor updates done in 2015 and 2017.

Here goes..

Let's look at 2012-ish "NCAA" licensing a bit more.

Remember, in the grand scheme of things, there are effectively:
A. Five licensing bodies for NCAA schools/products
and
B. One licensing body for the actual NCAA

Let's not lose too much sleep over the companies which are licensed by the NCAA itself - I don't want to sound heavy handed but those licensees aren't doing a large volume of NCAA-related sales. What I want to do is focus in on the schools themselves. For the schools, the four licensing "bodies" are:

1. A company called Collegiate Licensing Company (CLC) which represents 200-ish US colleges and universities.

2. A company called Licensing Resource Group (LRG) which represents another 200-ish other US colleges and universities.

3. A company called Strategic Marketing Affiliates (SMA) which represents another 200-ish US colleges and universities.

4. A new company called Fermata College which represents a handful of major US colleges and universities.

5. For the other 2000-ish US college and universities that have chosen not be part of CLC or LRG or SMA or Fermata, the licensing is done directly by the school.

Now out of CLC and LRG and SMA and Fermata, CLC clearly has the lion's share of the market in terms of the highest sales volume schools - I don't know this for a fact but I think it would be safe to say that CLC would have 25 of the the Top 30 schools as measured by sales of licensed products and therefore royalties returned to the school (CLC does not represent Ohio State or USC, but represents most of the other biggies).

Elsewhere in my blog (Part 1 of the 12 Part Series) I have talked a fair bit about keeping things in perspective, and I'm going to ask you to play along vis a vis some NCAA perspective.

First of all - which is the #1 University in terms of sales of licensed product / royalties generated for the school? Hint: They have been 1st for the last six years.

And the answer is: The University of Texas at Austin, aka Texas.

Next question - what annual royalties did The University of Texas at Austin earn in the year July 1, 2010 to June 30, 2011? Got a figure? Don't look below - just take a guess.

If you guessed $76.4 million, you are not correct. Nor are you right with a guess of $42.9 million. $24.3 million? Nope. How about a cool $16 million? Nope. The answer is Texas realized slightly more than $10.6 million in royalties from the sale of its merchandise over the July 1, 2010 to June 30, 2011 period (I hope you realize I ut those other numbers there in case you wanted to guess but inadvertantly glanced below for the answer).

My guess is that your guess was higher than $10.6 million - I'm thinking you might have guessed $20 or $30 or $40 million. But the truth of the matter is just that - the number one school in all of America generated a little more than $10,000,000 in annual royalties. That's a lot money of course, but not an ungodly sum. And that's really my point - keep things in perspective if you can . The number one school in America generates barely enough royalty revenue to pay a quality starting MLB pitcher's annual salary, or in NCAA terms, the half of all the licensing royalties earned by UT go to pay the salary of their head football coach. Yikes.

I also find it almost eery that the $10.6 million figure is VERY close to what each NFL team receives as their share of the sale of NFL licensed merchandise - in the NFL's case each team might be receiving approximately $9,000,000 each.

If the Texas figure really surprises you, you might want to read this blog where I try to describe in layperson's terms what's going on.

But the point of this blog isn't to put you through a quiz or embarrass you, what I wanted to do is share some of the CLC rankings in case it helps you make business decisions. Maybe you would like to become a collegiate licensee but it makes sense for you to partner up with an existing licensee - these lists can point out some potential partners. Or maybe you are trying to figure out what schools to pursue vis a vis licensing - in that case the school list might be a big help.

Thus please find three different rankings of CLC schools for the July 1, 2012 - June 30, 2013 period (I updated this in the fall of 2013):
1. A listing of the Top 75 Schools in terms of royalties earned for the school
2. A listing of the Top 25 "Non-apparel" licensees (I might call these Hardlines Licensees). Non-apparel sales account for 30-40% of the total sales.
3. A listing of the Top 25 "Apparel" licensees (I might call these Softgoods Licensees). Apparel sales account for 60-70% of the total sales.

1. A listing of the Top 75 Schools in terms of royalties earned for the school (CLC schools only, 2012-13 period)
1. The University of Texas at Austin
2. The University of Alabama
3. University of Notre Dame
4. The University of Michigan
5. University of Kentucky
6. Louisiana State University
7. University of Florida
8. University of Georgia
9. University of North Carolina
10. The University of Arkansas, Fayetteville
11. The University of Oklahoma
12. Texas A&M University
13. University of Wisconsin
14. University of Nebraska
15. University of Tennessee
16. University of South Carolina
17. West Virginia University
18. Auburn University
19. The Pennsylvania State University
20. University of Missouri
21. Florida State University
22. The University of Kansas
23. Oklahoma State University
24. Clemson University
25. University of Louisville
26. Texas Tech University
27. Virginia Tech
28. University of Illinois
29. The University of Arizona
30. Arizona State University
31. Syracuse University
32. UCLA
33. University of Washington
34. Duke University
35. Purdue University
36. University of Utah
37. University of Miami
38. Boise State University
39. Oregon State University
40. University of Minnesota
41. University of California, Berkeley
42. Stanford University
43. Washington State University
44. The University of Mississippi
45. University of Maryland
46. Texas Christian University
47. The University of Virginia
48. University of Cincinnati
49. Brigham Young University
50. University of Colorado
51. Georgia Institute of Technology
52. University of Pittsburgh
53. University of Connecticut
54. East Carolina University
55. University of Montana
56. Boston College
57. State University of New Jersey
58. Vanderbilt University
59. Georgetown University
60. U.S. Military Academy
61. University of Central Florida
62. University of Wyoming
63. University of South Florida
64. University of Nevada
65. University of New Mexico
66. The University of Memphis
67. Northwestern University
68. Texas State University- San Marcos
69. Fresno State
70. Louisiana at Lafayette
71. Colorado State University
72. Marshall University
73. Gonzaga University
74. James Madison University
75. Montana State University


A listing of the Top 25 "Non-apparel" licensees (CLC schools only, 2012-13 period)
1. EA Sports
2. Wilson Sporting Goods Co.
3. The Northwest Company LLC
4. Teams Beans
5. Commemorative Brands Inc. dba Balfour
6. Tervis Tumbler Company
7. Logo Chiar Inc.
8. Fabrique Innovations Inc.dba Sykel
9. Wincraft Inc.
10. Herff Jones Inc.
11. Jenkins Enterprises
12. Rico Industries/ Tag Express
13. Evergreen Enterprises of Virginia LLC
14. Upper Deck Company Inc.
15. Rawling Sporting Goods
16. Renaissance Imports
17. Jostens Inc.
18. Spirit Products Ltd./MA
19. Concept One Accessories
20. Thirty-One Gifts LLC
21. Russell Stover Candies
22. Scentsy Inc.
23. Boelter Brands LLC
24. The Memory Company
25. Stockdale


A listing of the Top 25 "Apparel" licensees (CLC schools only, 2012-13 period)
1. NIKE USA Inc.
2. Knights Apparel Inc.
3. Gear for Sports
4. Sports Licensed Division of the adidas Group
5. Top of the World
6. Colosseum Athletics Corporation
7. Outerstuff Ltd.
8. Twins Enterprise Inc.
9. College Concepts LLC
10. VF Imagewear Inc. (Section by Majestic)
11. Haddad Brands
12. Russell Brands LLC
13. J. America
14. 5th & Ocean Clothing LLC
15. MJ Soffe LLC
16. JanSport division of VF Outdoor Inc.
17. Lakeshirts Inc. dba Blue 84
18. T-Shirt International Inc.
19. New Era Cap Co. Inc.
20. Columbia Sportswear
21. New Agenda
22. Tailgate Clothing Co. dba T-University
23. New World Graphics
24. Cutter & Buck
25. Zephyr Graf-X

Here also is six years of the same data - not too much changes from one year to the next, but there are larger numbers of changes over a six year period.

Please note: I update this information every year, so if you'd like a spreadsheet showing the latest CLC info compared to previous years, send me a quick email - ssillcox@rogers.com with the header "I'd like the latest CLC sales info spreadsheet".

If you want to look up some information on some or all of the licensees listed above, please note that we have launched a terrific, searchable Online Directory of 1500+ North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues (NFL, MLB, NBA, NHL, NCAA, MLS, Nascar, NFLPA, MLBPA, NHLPA and others). There is nothing on the internet that comes close to this resource, and I update the database weekly, sometimes daily. So please take advantage of this resource and "Search Away". If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

I'm here to help, so if you have any sports product licensing questions, please contact me. And please note that I am a consultant to existing licensees and entrepreneurs wishing to become licensees. I am a good listener and I'd love to help if I can.

Thanks!
Scott

List of NCAA Licensees - US College and University Licensees

Greeting folks!

This note is written by Scott Sillcox in fall 2023 in response to a lot of readers asking me two questions:

A. You wrote and posted many of your blog postings several years ago, is the info still relevant today? Short answer - absolutely! The basics of sports licensing change very little over the years, so I strongly suggest that if you are trying to learn about sports licensing, read away! I have also tried to update certain areas where there have been significant changes, so I feel comfortable in telling you that this information is still highly relevant.

B. You mention that you are a consultant and might be able to help me, do you still do consulting? Short answer - absolutely. I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me! The two primary ways I work are hourly telephone consulting ($175US/hour) and face-to-face meetings where I come right to your office for a full day ($1500US/day + $650 travel expenses).

Many thanks and happy reading -
Scott Sillcox

================

If you have been searching the internet for a list of NCAA licensees, you may never find the answer, but this is perhaps as close as you are going to come. Allow me to explain...

When people use the expression “NCAA” in a licensing context, they are usually using verbal shorthand because what they likely were meaning was "US College and Universities" and not the actual "NCAA" itself.

In the grand scheme of things, there are effectively:

A. Five licensing bodies for NCAA schools/products
and
B. One licensing body for the actual NCAA

For the schools, the five licensing bodies are as follows:

Products bearing this logo have been licensed by CLC or SMA
1. A company called Collegiate Licensing Company (CLC) which represents 200-ish US colleges and universities. CLC is based in Atlanta GA and is now owned by the IMG conglomerate. CLC was founded by Bill Battle in 1981 because his old coach at Alabama, Bear Bryant, asked him for business advice related to companies wanting to use his name and likeness as well as the schools name and logo. Visit their website for a list of the schools they represent. Products licensed by CLC use the logo shown above. CLC offers select licensees a license to produce a vintage product line called “The College Vault”.

Products bearing this logo have been licensed by LRG
2. A company called Licensing Resource Group (LRG) which represents another 200-ish other US colleges and universities. LRG is based in Holland MI and was founded in 1991. Visit their website for a list of the schools they represent. Products licensed by LRG use the logo shown above.

Products bearing this logo have been licensed by SMA or CLC
3. A company called Strategic Marketing Affiliates (SMA) which represents another 200-ish US colleges and universities. SMA is based in Indianapolis IN and was founded in 1997. Visit their website for a list of the schools they represent. Products licensed by SMA use the logo shown above.

Products bearing this logo have been licensed by Fermata College
4. A new company called Fermata College, started by several former CLC employees, has begun to make a mark in the collegiate licensing world. As of Jan 2105, they represent 4 schools, but a formible four - Miami, Kentucky, Georgia and Oregon. Fermata is based in Atlanta and was founded in 2011. Visit their website for a list of the schools they represent. Products licensed by Fermata use the logo shown above.

5. For the remaining 2000-ish US college and universities that have chosen not be part of CLC or LRG or SMA or Fermata, the licensing is done directly by the school.

For the NCAA itself, there is actually an official NCAA license – one that allows licensees to use the actual blue circular NCAA logo and the expression “NCAA”. And the licensing body for the NCAA name/logo used to be the NCAA itself, but now the NCAA has contracted with CLC to provide this service, so contact CLC. And if you would like to see a list of companies licensed by the NCAA itself, please see this list published by the NCAA.

In this blog (Part 3 of my 12 Part series), I estimated that if you were to combine all of the US college and university licenses (CLC + LRG + SMA + Fermata + direct with school + NCAA itself), you might find that there were:
Soft goods licensees: 1500 companies
Hard goods: 10,000 companies
Total: 11,500+ companies
Total retail sales: $5 billion
Jan 2015 note: I should have revised this figure some time ago. I believe that collegiate licensing totals between $10 billion and $15 billion retail, not the $5 billion that I and others have been reporting. The explanation is simple - CLC's 200-ish schools represent almost $5 billion of sales themselves, thus what do the other 2000+ school represent? I'd say at least another $5 billion to $10 billion.

So now that you have that background, let's get back to the concept of one large list of "NCAA" licensees.

In early 2012 we launched a brand new, searchable Online Directory of 2500+ North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues (NFL, MLB, NBA, NHL, NCAA, MLS, Nascar, NFLPA, MLBPA, NHLPA and others). There is nothing on the internet that comes close to this resource. And I update the database weekly, sometimes daily. So please take advantage of this resource and "Search Away". If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

Let me point out two especially useful features of the Online Directory:

1. The dynamic view of each company’s website – when you look at a company’s record, there is a live screen with their website right there on your screen.

2. We have tried our best to show one or more key contacts at each company, and wherever possible we have included email addresses, phone #’s, fax #’s and even Linkedin url’s.

This is intended to be a reasonably comprehensive and up-to-date listing of licensed sports products companies, but please understand no list is completely comprehensive or entirely accurate – we strive to do our best and over time this list will become even better. And remember, because this is a live, online directory, it will be constantly changing. I will be adding licensees as I learn about them, and deleting those who exit the licensed sports products business as well. If you have any comments or suggestions (and especially additions!), please email me at: ssillcox@rogers.com

When it comes to NCAA licensees, I estimated that there might be 2500 companies. A large number of these companies would be licensed to produce products for one school, ie a school in their own backyard. What we have tried to do is to EXCLUDE the "single-school-licensees" from our list and instead try to capture those which are licensed to produce products for more than one school. As of March 2012, this list is about 700 companies, and I am sure we are still missing several hundred who are licensed for multiple schools. So please accept this list of NCAA licensees for what it is - a work in progress that is a whole lot better than almost any other list.

I encourage you to visit the actual website/online directory to get up-to-date (and far more detailed) information, but here is a snapshot of the 700+ NCAA licensees in the database as of March 2012.

List of NCAA Licensees - A combination of CLC + LRG + SMA + NCAA Licensees
Company Name
1 180s LLC
2 2Thumbs Entertainment
3 3BG Metal Art
4 4imprint Inc.
5 5th & Ocean- a division of New Era
6 A.T. Cross Company
7 A/M/G Company
8 ABS Notebooks
9 Academy Awards
10 Accolade Group / Accolade USA / Levelwear
11 Ace Bayou Corp.
12 Action Images Inc.
13 Active Helmets
14 Acushnet - Titleist
15 Adam Block Design LLC
16 adidas America / Reebok
17 Adventure Furniture Inc.
18 AES Optics
19 Air Electric Machine Company Inc.
20 Airbrush Unlimited Inc.
21 AJL Advertising Specialties Inc.
22 Akhil International
23 Akzo Nobel Paints
24 Alamo City Gold & Silver Exchange Inc.
25 Alan Nyiri Photography
26 All Star Dogs
27 All Star Fantasy Football Hat
28 Almand Inc.
29 Alpargatas USA Inc.
30 Alpha Sports Inc.
31 The Alumni Group
32 Ambrose Enterprises LLC
33 American Needle
34 American Pad and Paper LLC / Ampad
35 Amigo's Salsa
36 Aminco USA / Aminco International
37 Amparan & Company
38 Ann Peden Jewelry Inc.
39 The Antigua Group
40 AP Image Team
41 AP Images
42 Ardent Outdoors Inc.
43 Ardian Group Inc.
44 Arista LLC
45 Art and Stone
46 Art F/X
47 Art House Banners
48 ArteHouse LLC
49 Arthur Court Designs
50 Artissimo Designs / Artissimo Sports & Entertainment
51 Asgard Press
52 ATC Group Inc.
53 Atex Austin Inc. / Atex Printing
54 Atlanta Hosiery Company
55 Atrium Corporation
56 Augusta Marketing Products Inc.
57 Austin Embroidery L.P. / Austin Screen Printing
58 Austin Monogram & Embroidery
59 Austin Specialty Advertising Inc.
60 Authentic Street Signs
61 Awards Unlimited / NE
62 Aztec Collegiate / Aztec Promotional Group
63 B.S.I. Products Inc.
64 Baby Fanatic
65 Baden Sports Inc.
66 Baggo Inc.
67 Bagolitas by Janice LLC
68 Bakers Candies Inc.
69 Bakery Crafts / Jack Guttman Inc.
70 Bakins Ventures LLC
71 Ball- Bounce and Sport Inc.
72 Balloons Are Everywhere Inc.
73 Banshee Music
74 Barbarian Rugby Wear Inc.
75 Barhyte Specialty Foods
76 The Bean Bag Boys Inc.
77 Belle View Inc.
78 Benjamin Knox Gallery
79 Bentley Plastics
80 Bert Anderson Collection
81 Best of Times LLC
82 Best Promotions Inc.
83 Bethel International
84 Big League Promotions - See Rico / Tag Express
85 Big Time Jersey LLC
86 Blakeway Worldwide Panoramas
87 Bleacher Creatures
88 Blossom Bucket Inc.
89 Blue Shamrock Publishing Inc.
90 BMC Custom Eye Black
91 Bob Stephens & Associates Inc.
92 Bochner Confections Inc.
93 Boelter Brands
94 BÖfor Betsy
95 Box Seat Clothing Company
96 Boxer & Stone LLC
97 Boxercraft Inc.
98 Brax
99 BrettHand Inc.
100 Brice Caldwell Inc.
101 Brite Lite Logos
102 Broad Bay Cotton Company
103 Broadman Fine Arts Inc.
104 Brokaw Enterprises LLC
105 Brooks Brothers by Vesi Inc.
106 Build A Bear Retail Management Inc
107 Bunnies and Bows
108 Burnes Home Accents LLC
109 The Button Man Company
110 C&F Enterprises Inc.
111 C. Kirk Root Designs
112 C. R. Gibson LLC
113 C.A.L. Designs
114 Cadre Athletic Inc. / Next Inc. / NCC Apparel
115 Camel City Marketing LLC
116 CamoVision of Georgia LLC
117 Camp David
118 Campus Casuals by Club Colors - Tommy Hilfiger Golf
119 Campus Crew
120 Campus Crystal Collection
121 Campus Drive Inc.
122 Canyon Outback Leather Goods
123 Capsmith Inc. - See CSI Crown Series
124 Captivating Headgear
125 Captivating Headgear - See Top of The World
126 Carson Specialties
127 C-B Graduation Announcements
128 CC Creations Ltd.
129 CDI Corp
130 Celebriducks
131 Centon Electronics
132 Champion Sales & Marketing LLC
133 Charm 14
134 Charmed I'm Sure (CA)
135 Chelsea Trading Company- a div of Midwest College
136 ChemArt Company / Baldwin
137 Chicka-D LLC
138 ChicoEco Inc. / ChicoBag
139 Chiliwear LLC
140 Church Hill Classics
141 CI Sport Inc.
142 Claeys Candy Inc.
143 Classic Balloon
144 Classic Products Corp.
145 ClassWatch LLC
146 Clemco Products Inc.
147 Club Colors - See Campus Casuals
148 Coach Automotive Restyles LLC
149 Coffee Beanery
150 College Covers Inc. / Comfy Feet
151 College Kids LLP
152 College Spirit
153 Collegiate Camo Mascot Brands Inc.
154 Collegiate Carpets
155 Collegiate Marketing Services
156 Collegiate Pacific Co.
157 Collegiate Resource / Creative Knitwear
158 Collegiate Sunglasses LLC
159 Collegiate Surf & Sport
160 CollegiateJewel.com
161 Colony Holdings Int'l Ltd.
162 The Colors of Sports Inc. / Team Snacks
163 Colosseum Athletics Corporation
164 Columbia Sportswear
165 Comet School Supplies
166 Comfortex Window Fashions
167 ComfyFeet
168 Commemorative Brands Inc. / Balfour
169 Concept One Accessories
170 Conimar Corp.
171 Cook Advertising Specialties / Dapa Enterprises
172 Corporate Images Inc.
173 Coton Colors Express LLC
174 The Cotton Exchange / TCX LLC
175 Cotton Gallery
176 Coveroo
177 Craftique Manufacturing Co.
178 Craven's Coffee Co.
179 Creative Apparel Concepts Inc.
180 Creative Converting div. of Hoffmaster Group Inc.
181 Creative Point Inc.
182 Creed Rosary Mfg. Company
183 Croakies
184 CSA Inc.
185 CSI Crown Series- a division of Capsmith Inc.
186 CSI International Inc.
187 CT Beat
188 Cufflinks
189 Cumberland Designs
190 Curzon Promo Graphics
191 Custom Decor Inc.
192 Custom Direct LLC
193 Cutter & Buck
194 CytoSport Inc.
195 DadGear
196 The Danbury Mint / MBI Inc.
197 Daprato Rigali Inc.
198 Davis Group
199 Dayna Designs
200 Deluxe Financial Services Inc.
201 Design Source USA Inc.
202 Designcast Specialties / Seneca Foundry
203 DesignWear Inc. / Shirts 101
204 DGL Consumer Products
205 Diamond Sisters Chocolates
206 Disruptive Media Publishers Inc.
207 Divine Creations
208 Dixie Seal and Stamp
209 DMI Sports Inc.
210 Donegal Bay
211 DP Design
212 Dreamseats LLC
213 DRI Duck
214 Duck House
215 E&B Giftware LLC
216 E5
217 EA Sports - Electronic Arts
218 EA Sports Basketball - Electronic Arts
219 EA Sports Football - Electronic Arts
220 EA Sports Mobile Football - Electronic Arts
221 Eagles Wings
222 East End Ink
223 Eglomise Designs
224 The Emblem Source
225 Emerson Street
226 EnjoyLife Inc.
227 Enmon Accessories LLC
228 ES Robbins
229 Essex Manufacturing Inc.
230 Eton - a division of Tandy Brands Accessories
231 Eureka Woodworks Inc.
232 Evergreen Enterprises / Team Sports America
233 Everlasting Images Inc.
234 Executive Fan
235 EZ Vane Inc.
236 Fabrique Innovations / Sykel / Scrub Dudz / Collegiate Snuggie
237 Fan Creations
238 Fan Mats
239 The Fanatic Group LLC- a Consortium Company
240 FanBan LLC
241 Fanshoes Inc.
242 FatHead- LLC
243 FBF LLC
244 Field Mouse Inc.
245 Fiki Sports
246 Fisher Rock Inc.
247 Float-U
248 Foam Fanatics LLC
249 FoneGear LLC
250 Fontis Solutions
251 For Bare Feet / FBF Sportswear
252 Forty Seven Brand / Twins í47 Headwear/ Banner í47 Apparel
253 Fossil / FMD
254 Four Point Products
255 Franco Apparel Group- a division of Infinity Group
256 Franklin Sports Industries Inc.
257 Fremont Die
258 Frenzy Sports Inc.
259 From The Heart Enterprises Inc.
260 Frosty's Specialty Advertising
261 Game Time Geeks / Flash Ventures / Tribeca
262 Game Time Watch / Game Time LLC
263 Gameday Boot Company LLC
264 GameWear International / Wear The Game
265 Garb Inc.
266 Gear For Sports
267 GelScrubs / Grey Hunt Holdings
268 Ghost Nest
269 Gibbs Smith - Publisher
270 G-III Leather Fashions Inc. / G-III Sports / 58 Sport
271 Gita Sporting Goods Inc.
272 Glass Glove LLC
273 Glitter Gear LLC
274 Glory Haus Inc.
275 GMaster LLC
276 Goalsetter Systems Inc.
277 Golf Design Inc.
278 Good Optical Services
279 Gorilla Marketing
280 Grandma Pants Inc.
281 Grant Dahlstrom Inc.
282 Great American Products
283 Greek 101 / Campus T-shirt
284 Gregory Morris Inc.
285 Grissom & Associates Inc.
286 Haan Crafts LLC
287 Haddad Apparel Group
288 Hallmark Cards Inc.
289 Hallmark Emblems
290 Halo Branded Solutions
291 Hand Tied Inc.- a division of JP Moran LLC
292 Hanna's Handiworks LLC
293 Harland Clarke Corp.
294 Harrow Sports Inc.
295 Herff Jones Inc.
296 Heritage Metalworks Inc.
297 Highland Graphics Inc.
298 The Highland Mint / Bullion International
299 Hinkle Chair Co Inc.
300 His Hands Laser Engraving
301 Historic Helmets Inc.
302 Holland Bar Stool Co.
303 Holloway Sportswear Inc.
304 Home Fields Inc.
305 Home Team Tables
306 Hood EZ
307 Hot Sauce Harry's Inc.
308 Hunter Canada
309 Hunter Manufacturing
310 Huskabear & Friends
311 I.D. Me Promotions LLC
312 ID Blingz
313 Ideal Images Inc.
314 iFanatic LLC
315 Imperial USA
316 Infinity Headwear & Apparel Inc.
317 Inflatible Images
318 Ink Images / Mid Life Ventures
319 Innovative Adhesives LLC
320 Inviting Company
321 Iron Stop
322 J America
323 J.A.G. Enterprises Inc.
324 J2 Licensing Ltd.
325 Jack Nadel International
326 JanSport- Inc.- a division of VF
327 Jarden Sports Licensing- LP
328 Jardine Associates
329 Jenkins Enterprises
330 Jenkins Sports Inc.
331 JerseyNaps from ThemeNaps LLC
332 Jon Hart Design Company Inc.
333 Jones & Mitchell Sportswear Inc.
334 Jostens Inc.
335 Joy To The World Collectibles Inc.
336 JTM Products
337 Jumpin Jammerz / AZ
338 Justin Brands Inc.
339 K & M / Nordic Co.
340 Kampus U LLC / Kashwere U
341 Kaskey Kids Inc.
342 Kelly Gale Amen Design
343 Kencraft Candy Inc.
344 Keyscaper
345 Kid N' Me Outerwear- a division of PAInternational
346 Kitty Hawk Textiles Corporation
347 KLJ Productions Inc.
348 Klutch Apparel / R-Texx Enterprises Ltd.
349 Knights Apparel- Inc.
350 Kolder
351 Kotis Design LLC
352 La Tortilla Oven LLC
353 LAD Apparel
354 Landau Uniforms Inc.
355 Landes Inc. / Desden
356 Lantrix Inc.
357 Laser Magic
358 Lasting Impression Promotional
359 Late For The Sky Production Co. Inc.
360 League Collegiate Wear
361 Learning With Little Folks
362 Legacy Athletic
363 Legendary Games / LGI
364 The License House
365 License Plates of Texas / My Plates
366 Lifeguard Press- Inc.
367 Lifoam Industries LLC
368 Lighthouse Imaging
369 Lightwear
370 Limerick Publishing LLC
371 Little Band Man
372 Little Earth Productions Inc.
373 Little King Mfg. Co. Inc.
374 Logo Chair Company
375 Logo Rugs Inc.
376 Logoart - A Division Of Herff Jones- Inc.
377 LogoFit LLC
378 Lone Star Publishing LLC
379 The Longaberger Company
380 Longhorn Trophies
381 Louis Garneau USA
382 LXG
383 Lyon Advertising Inc.
384 M. LaHart & Co. Ltd.
385 MacSports Inc.
386 Magnetic Memories Inc.
387 Main Event Apparel
388 Majestic Athletic / Majestic Industries / VF and VFC
389 Mama Says Wash! LLC
390 Manhattan Stitching Company
391 Manual Woodworkers & Weavers
392 Marketing Innovations
393 Marketing Results Ltd.
394 Mascot Books Inc.
395 Mascot Factory
396 Masterbuilt Mfg. Inc.
397 Matthew Powell Creations Inc.
398 Maui Jim Inc.
399 Max Lang Belts
400 Mayflower Distributing Co. Inc.
401 McArthur Towel and Sports- a Wincraft Company
402 M-Clip / RCT Companies LLC
403 McSteven's Inc.
404 MeadWestvaco Consumer & Office Products
405 Mee Too LLC
406 Meesh & Mia
407 The Memorial Licensing Company
408 The Memory Company
409 Mercury Luggage / Seward Trunk
410 Merge Left Inc.
411 Meyer Performance Composites
412 Michaelson Entertainment
413 Midwest College Mktg Group Inc. - See Chelsea Trading
414 Milestone Publishing
415 Milliken Rugs / Milliken and Company
416 Miner's Den Inc.
417 MJ Soffe LLC
418 Mod Enterprises LLC
419 Modern China Co. Inc.
420 Moon Shine
421 Mounted Memories
422 MP Direct Inc.
423 Mr. Bar-B-Q Inc.
424 MST Sports Imaging Inc.
425 Multiflex Designs
426 Mundi / Westport Corporation
427 MV Sport
428 My Team Silverware
429 My Team Tub Ltd.
430 Nebraska Sports Industries Inc.
431 Neil Enterprises Inc.
432 Ne'Qwa Art
433 New Agenda / College Laundry
434 New England Flag and Banner
435 New Era Cap Co. Inc.
436 New ICM LP
437 New Thermo Serv Ltd.
438 New World Graphics
439 Newton Manufacturing Company
440 NG Sports LLC
441 NIKE USA
442 NorthPole LLC
443 The Northwest Company LLC
444 Northwest Manufacturing- Inc.
445 Norwood House Press Inc.
446 Noteworthy Collections LLC
447 Novelty Products LLC
448 Office Depot Inc.
449 Ohio Stoneware / On Campus Marketing LLC
450 Old World Christmas
451 Olivet International Inc.
452 Orion Photo Industries Inc.
453 Other Peoples Energy LLC
454 Ouray Sportswear LLC
455 Outdoor Cap Company Inc. / OC Sports
456 Outhouse Designs
457 Oxbay
458 Ozark Overall Company Inc.
459 P. Michael Inc.
460 Pangea Brands
461 Paragon Innovations Company
462 Paramount Apparel International / PAi
463 The Party Animal Inc.
464 The Pasta Shoppe
465 Patch Products Inc.
466 Patina Products
467 Payco Building Supplies
468 Payne Publishers
469 Pentavision Communications Inc.
470 Perfect Timing- Inc.
471 Perry Ellis International Inc.
472 Pet Goods Manufacturing & Imports
473 Pets First Inc.
474 Pez Candy Inc.
475 Photo File Inc.
476 PhotoFabrication Engineering Inc.
477 Pickering Creative Group Inc.
478 Picnic Time Inc.
479 Pine Decals
480 Pinemeadow Golf Products Inc.
481 Ping
482 Pinto Ranch
483 Plushland Inc.
484 Polymer Engineered Products
485 Popcorn Factory Inc.
486 Power Decal- a division of Axiz Group
487 Power Force LLC
488 Prange Aerial Photography
489 Premier Agendas Inc.
490 Prime Finish LLC
491 Printing Plus Inc.
492 PrintMailPro.com
493 Printworks Screenprinting Inc.
494 Pro Specialties Group
495 Pro-Ad Sports Inc.
496 Proforma OneSource Print and Marketing
497 ProGraphs
498 Promark / Team Promark
499 Promotional Ideas
500 Protective Industrial Products- Inc.
501 PTC International Inc.
502 Pure Country Inc.
503 Pure Orange Inc.
504 PUSH Branding and Design
505 Quick Draw!
506 R & D Specialty Company Inc.
507 R and R Imports Inc.
508 R.F.S.J. Inc.
509 Race Plates
510 Racing Reflections
511 Radia Enterprises
512 RAH Digital Creations LLC
513 Rainbow Sandals
514 Rally Face Inc.
515 Reebok - Mitchell and Ness Nostalgia Company
516 Reebok - Outerstuff- a division of adidas
517 Renaissance Imports Inc.
518 Replay Photos LLC
519 Rewards Inc.
520 Reyn's / Reyn Spooner Inc.
521 RG Apparel Group
522 Rhinotronix LLC
523 Rhode Island Novelty
524 Richardson Sports Inc.
525 Rico Industries / Tag Express
526 Riddell Sports
527 Right Thought Pens
528 Rink Printing
529 Riptide Water
530 Rivalry LLC
531 Roaring Spring Blank Book Co.
532 Royce Apparel Inc.
533 RUBE Enterprises
534 Ruffneck Wear- Inc. (Adidas Sub-Licensee)
535 RumbaTime
536 Ruppshirts Inc. - See Box Seat Clothing
537 Russ Berrie U.S. Gift Inc.
538 Russell Corporation / Russell Brands
539 Russell Stover Candies
540 S & P Specialties
541 S&R Sport
542 Samsill Corporation
543 San Marco International Inc.
544 Santa's Workshop Inc.
545 Sara Lynn Togs / College Concepts / Concepts Sport
546 Saturnian 1 Inc.
547 Scene Weaver LLC
548 Scentsy Inc.
549 Schroeder's Signs
550 Schutt Sports
551 Scottish Christmas / SC Sports
552 Screencraft Tileworks
553 SDS Design Associates Inc.
554 Seasonal Designs Inc.
555 Seasons Jewelry
556 Selma's Cookies Inc.
557 Seven Sons / Sterling Contract Packaging
558 Shady Peeps LLC
559 Shamrock-N-Roll Inc.
560 Shurtape Technologies LLC
561 Signature Announcements Inc.
562 Signorelli
563 Simply Green Solutions
564 Singleton Company
565 Siskiyou Gifts / Siskiyou Buckle Co.
566 Skinit Inc.
567 Skullcandy Inc.
568 Slugger / Louisville Slugger
569 Smart Dog Products
570 Smartphones Technologies Inc.
571 Smathers and Branson
572 SMI Creations Ltd
573 SnapShot U LLC
574 Soloff Price Gallery
575 South Bend Chocolate Company
576 Spalding / Huffy Sports- a Division of Russell Brands
577 Sparta Pewter
578 Spec Cast Inc.
579 Spirit Girl Couture LLC
580 Spirit Products Ltd. / MA
581 Spoonball LLC
582 Sportbox LLC
583 Sportfolio Inc.
584 Sportiqe Apparel Co.
585 Sports Brand Inc.
586 Sports Coverage
587 Sports Fan Products LLC
588 Sports Logo Lights LLC
589 Sports Solution LLC
590 Sports Tissues LLC
591 Sportschest LLC
592 Sportswear Inc.
593 Sporty K9
594 Squeak Me Shoes
595 SRI Monogramming Inc.
596 Stadium Associates
597 Stamps.com
598 Standard Chair Of Gardner
599 Steiner Sports
600 Sterling Athletics / Inspirit Inc.
601 Sterling Supply Inc.
602 Sticker Universe
603 Stockdale
604 Storm Duds Raingear
605 Strand Art Company
606 Strategic Printing and Mfg. Solutions
607 Stychs Fine Arts Inc.
608 Style Pasifika International
609 Style Pasifika International LLC
610 Summit Products LLC
611 Sun Hog Products
612 Sun Mountain Sports
613 Sunheat International Corporation
614 Suntime Linkswalker
615 Sustain U
616 Table Mate Products Inc.
617 Tagler Designs
618 Tailgate Clothing Company / T-University / Threadless
619 TDC Games
620 Teachers Publishing Co.
621 Team Athletics - See Outerstuff
622 Team Dynamics
623 Team Edition Apparel Inc.
624 Team Effort Inc.
625 Team Gift Shop Inc.
626 Team Golf / College Golf Gear / Alumni Golf
627 Team Grill Inc.
628 TeamHeads
629 Ted Crane - Artist
630 Teed Shirts
631 Tek Packaging LLC
632 Tervis Tumbler
633 Texas Imagineering Inc.
634 TexStar Marketing Inc.
635 That's My Ticket
636 Third Street Sportswear / UFS
637 Tiedman & Formby Vintage Athletic Co.
638 TLC Sportswear Inc.
639 To The Game LLC / Realtree Outfitters
640 Toegoz Inc.
641 Tokens & Icons / Premium Collection
642 TOMS Shoes Inc.
643 Top Line Screen Printing & Embroidery
644 Top of the World / Captivating Headgear
645 Topline Design Inc.
646 Topperscot
647 Topsox
648 Toy Factory LLC
649 Trademarx Wallcoverings Inc.
650 Traditions Artglass Studios LLC
651 Treasures & Trinkets Inc. / T&T Designs LLC
652 Trends International USA
653 Tribute Products
654 Tri-Lake Inc.
655 TrionZ / Colantotte International
656 Triple T Trading
657 Triumph Books
658 TruWest Inc.
659 T-Shirt International Inc.
660 Two Fish Concepts LLC
661 Ultimate Athletic
662 U-Name It
663 Uncommon LLC
664 United General Supply Co. Inc.
665 University Blanket & Flag Corp
666 University Co-Operative Society Inc.
667 University Frames
668 University Mosaics LLC
669 USAopoly
670 U-Trau Inc.
671 U-Wrap Inc.
672 Vacumi Inc.
673 Vantage Custom Classics
674 Varsity China
675 Varsity Vests
676 Vesi Inc. - See Brooks Brothers by Vesi
677 Victoria's Secret / VS Pink
678 Vineyard Vines
679 Virginia Diner Inc.
680 Virtual Greats LLC
681 Visionary Moments LLC
682 Vive La Fete Inc.
683 Wallcrashers / SPAR Promotions LLC
684 Warface By Design
685 Wave 7 Technologies Corporation
686 Welcome Labels
687 Wessco International
688 Westrick Paper Co.
689 Whirley Industries Inc.
690 Whitman Publishing / Dalmatian Press / Intervisual
691 Wilber Mfg. Co.
692 Wild Sales LLC
693 Wildcat Retro Brands LLC / Wildcat Apparel Group
694 Wildman Business Group
695 Willamette Team Sports
696 Wilson Sporting Goods
697 Wincraft Inc.
698 Winning Streak Sports
699 WNA
700 Wolf Manufacturing Company
701 Wood 'N Heirlooms
702 Wordyisms Inc.
703 XGrass Inc.
704 York Wallcoverings Inc.
705 Za-Meks
706 Zapp's Potato Chips
707 Zeikos Inc. / iHip
708 Zephyr Graf-X / Zephyr Headwear
709 The Zungz Company
710 Zynga

I have also attached a jpg of the same list showing the City, State/Province and Country of each of these NCAA licensees. But once again, remember that if you go online to the searchable directory, you will get complete information including address and website, as well as contact information including phone, fax, email and in some cases Linkedin info.

At some point you might ask yourself, why would Scott Sillcox spend so much time and effort to create this Online Directory of 2500+ licensed sports product companies in North America?

The answer is simple. I have a fair amount of knowledge about the licensed sports products business, knowledge that seems to be in scarce supply, especially on the internet. After spending 15+ years in the licensed sports products business, I accumulated a wealth of knowledge that I am happy to share. This blog and the Online Directory are designed to share that information and are my way of giving back and helping people interested in the world of licensed sports products.

This blog and Online Directory are also my way of letting people know that I am a licensed sports products consultant. I am available to consult with existing and potential licensees and my goal is simple, to help you make money by being a better licensee and/or save money by avoiding licensing pitfalls. If you would like to learn more, please contact me: ssillcox@rogers.com or by cell 416-315-4736. I am here to help and I am a good listener! And if you are someone interested in becoming a sports product licensee and haven't yet read my 12 Part Blog called "An Insider’s Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", I encourage you to read it - you can find it in the blog listing to the right of this posting. The introductory blog can be found here.

But most importantly, check out the searchable Online Directory of North American Licensed Sports Products Companies at LicensedSports.net - it's only $59 to use for three months. And I update the database weekly, sometimes daily.

Thanks and Search Away!
Scott