12 Part Blog Description

Are you looking to learn as much as you can about the business of sports licensing? Then please read the 12 Part "An Insider's Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches" - all 12 parts of the blog can be found within this site. Click here to start with the Introduction.

Thursday, March 8, 2012

List of MLBPA Licensees - Major League Baseball Players' Association Licensees

Greeting folks!

This note is written by Scott Sillcox in early 2018 in response to a lot of readers asking me two questions:

A. You wrote and posted many of your blog postings several years ago, is the info still relevant today? Short answer - absolutely! The basics of sports licensing change very little over the years, so I strongly suggest that if you are trying to learn about sports licensing, read away! I have also tried to update certain areas where there have been significant changes, so I feel comfortable in telling you that this information is still highly relevant.

B. You mention that you are a consultant and might be able to help me, do you still do consulting? Short answer - absolutely. I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me!

Many thanks and happy reading -
Scott Sillcox


If you have tried finding a list of MLB licensees, you know how big a challenge that can be. Now make your job even harder by trying to find a list of MLBPA licensees (Major League Baseball Players' Association licensees) - holy smokes!

Fret no more - you've found what you were looking for! In 2012 we launched a searchable Online Directory of 2500+ North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and it costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues (NFL, MLB, NBA, NHL, NCAA, MLS, Nascar, NFLPA, MLBPA, NHLPA and others). There is nothing on the internet that comes close to this resource. So please take advantage of this resource and "Search Away". If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

Allow me to point out three useful features of our Online Directory:

1. The dynamic view of each company’s website – when you look at a company’s record, there is a live screen with their website right there on your screen.

2. We have tried our best to show one or more key contacts at each company, and wherever possible we have included email addresses, phone #’s, fax #’s and even Linkedin url’s.

3. For those contacts with a Linkedin url in our database (approximately 40% of all contacts), you can click right on their Linkedin link and go to that person's Linkedin page.

This online directory is intended to be a reasonably comprehensive and up-to-date listing of licensed sports products companies, but please understand no list is completely comprehensive or entirely accurate – we strive to do our best and over time this list will become even better. And remember, because this is a live, online directory, it will be constantly changing. I will be adding licensees as I learn about them, and deleting those who exit the licensed sports products business as well. If you have any comments or suggestions (and especially additions!), please email me at: ssillcox@rogers.com

Allow me to take a moment and explain MLB vs MLBPA licensing in case you are uncertain - you can read more about this in Part 7 of my 12 Part Blog on Sports Licensing.

- If a product requires the names, uniform numbers, images or likenesses of 3 or more current players, a player’s association (in this case the MLBPA) needs to become involved in addition to the league. This involves obtaining a joint MLB – MLBPA license.

- The MLBPA, aka MLB Players, represents all 1000-ish current MLB players.

- Please visit the MLB Players licensing page for a good description about what the MLBPA does from a licensing point of view.

- The MLBPA isn’t going to require that a licensee produce products for all current MLB players, but they have been known to make demands as to who a licensee can workl with and how many players a licensee must use (emphasis on the word “must” – be prepared for a demand that you must produce a minimum of 30 or 40 player products).

- If an MLB license requires a royalty payment of 12% (see Part 8 for more on royalty amounts), a joint MLB - MLBPA license will carry a royalty payment in the order of 18%.

- I advise you to contact the MLBPA and speak to their licensing team 212-826-0809 with any/all questions you may have. The MLBPA licensing team will be better able than the MLB Properties team to answer licensing questions about working with current MLB players.

Now back to the blog at hand...

While I encourage you to visit the actual website/online directory to get up-to-date (and far more detailed) information, here is at least a snapshot of MLBPA licensees in the online database as of March 2012.

List of MLBPA Licensees - List of Major League Baseball Players'Association Licensees
Company Name
1 Action Images Inc.
2 Bleacher Creatures
3 Creative Innovisions
4 The Emblem Source
5 FatHead- LLC
6 Forever Collectibles aka Team Beans
7 GameWear International / Wear The Game
8 The Highland Mint / Bullion International
9 McFarlane Toys / TMP International
10 Mounted Memories
11 The Northwest Company LLC
12 Panini Group / Panini America
13 Perfect Timing- Inc.
14 Photo File Inc.
15 Reebok - Mitchell and Ness Nostalgia Company
16 Rightview Pro
17 Sega Of America
18 Three60 Gear- a Division of A&E Group
19 The Topps Co. Inc.
20 Wincraft Inc.

I have also attached a jpg of this same list showing the City, State/Province and Country of each of these MLBPA licensees. But once again, remember that if you go online to the searchable directory, you will get complete information including address and website, as well as contact information including phone, fax, email and in some cases Linkedin info.

List of MLBPA licensees

At some point you might ask yourself, why would Scott Sillcox spend so much time and effort to create this Online Directory of 2500+ licensed sports product companies in North America?

The answer is simple. I have a fair amount of knowledge about the licensed sports products business, knowledge that seems to be in scarce supply, especially on the internet. After spending 15+ years in the licensed sports products business, I accumulated a wealth of knowledge that I am happy to share. This blog and the Online Directory are designed to share that information and are my way of giving back and helping people interested in the world of licensed sports products.

This blog and Online Directory are also my way of letting people know that I am a licensed sports products consultant. I am available to consult with existing and potential licensees and my goal is simple, to help you make money by being a better licensee and/or save money by avoiding licensing pitfalls. If you would like to learn more, please contact me: ssillcox@rogers.com or by cell 416-315-4736. I am here to help and I am a good listener! And if you are someone interested in becoming a sports product licensee and haven't yet read my 12 Part Blog called "An Insider’s Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", I encourage you to read it - you can find it in the blog listing to the right of this posting. The introductory blog can be found here.

But most importantly, check out the searchable Online Directory of North American Licensed Sports Products Companies at LicensedSports.net - it's just $59 to use for three months. And I update the database weekly, sometimes daily.

Thanks and Search Away!

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Thank you for taking the time to add a comment - all input is welcome, especially the constructive kind! All the best - Scott