List of NBA Licensees - National Basketball Association Licensees

Greeting folks!

This note is written by Scott Sillcox in fall 2023 in response to a lot of readers asking me two questions:

A. You wrote and posted many of your blog postings several years ago, is the info still relevant today? Short answer - absolutely! The basics of sports licensing change very little over the years, so I strongly suggest that if you are trying to learn about sports licensing, read away! I have also tried to update certain areas where there have been significant changes, so I feel comfortable in telling you that this information is still highly relevant.

B. You mention that you are a consultant and might be able to help me, do you still do consulting? Short answer - absolutely. I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me! The two primary ways I work are hourly telephone consulting ($175US/hour) and face-to-face meetings where I come right to your office for a full day ($1500US/day + $650 travel expenses).

Many thanks and happy reading -
Scott Sillcox

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If you have been pulling your hair out, trying to find a list of NBA licensees, your wait is over!

In early 2012 we launched a brand new, searchable Online Directory of 2500+ North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues (NFL, MLB, NBA, NHL, NCAA, MLS, Nascar, NFLPA, MLBPA, NHLPA and others). There is nothing on the internet that comes close to this resource. And I update the database weekly, sometimes daily. So please take advantage of this resource and "Search Away". If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

Let me point out two especially neat features of the Online Directory:

1. The dynamic view of each company’s website – when you look at a company’s record, there is a live screen with their website right there on your screen.

2. We have tried our best to show one or more key contacts at each company, and wherever possible we have included email addresses, phone #’s, fax #’s and even Linkedin url’s.

This is intended to be a reasonably comprehensive and up-to-date listing of licensed sports products companies, but please understand no list is completely comprehensive or entirely accurate – we strive to do our best and over time this list will become even better. And remember, because this is a live, online directory, it will be constantly changing. I will be adding licensees as I learn about them, and deleting those who exit the licensed sports products business as well. If you have any comments or suggestions (and especially additions!), please email me at: ssillcox@rogers.com

So while I encourage you to visit the actual website/online directory to get up-to-date (and far more detailed) information, here is a snapshot of NBA licensees in the database as of March 2012.

List of NBA Licensees - List of National Basketball Association Licensees
Company Name
1 2K Sports / Take Two Interactive
2 5th & Ocean- a division of New Era
3 A & A Global Industries
4 Accolade Group / Accolade USA / Levelwear
5 A-DATA
6 adidas America / Reebok
7 The Antigua Group
8 Authentic Street Signs
9 Bleacher Creatures
10 Boelter Brands
11 BÖfor Betsy
12 Bombo Sports and Entertainment
13 Brite Lite Logos
14 Charm 14
15 ComfyFeet
16 Concept One Accessories
17 Coveroo
18 Creative Innovisions
19 Cufflinks
20 Dazadi / Harvil
21 Deco Pac
22 Designs by Chad & Jake
23 Dreamseats LLC
24 Eagles Wings
25 Fan Mats
26 FatHead- LLC
27 For Bare Feet / FBF Sportswear
28 Forever Collectibles aka Team Beans
29 Forty Seven Brand / Twins í47 Headwear/ Banner í47 Apparel
30 Franco Apparel Group- a division of Infinity Group
31 Game Time Geeks / Flash Ventures / Tribeca
32 Game Time Watch / Game Time LLC
33 GameWear International / Wear The Game
34 G-III Leather Fashions Inc. / G-III Sports / 58 Sport
35 Good Stuff / Win Stuff
36 Great American Products
37 Guidecraft
38 The HB Group LLC
39 The Highland Mint / Bullion International
40 Hunter Canada
41 Hunter Manufacturing
42 Icer Brands - UNK NBA
43 ID Blingz
44 IMAGIX†/ LDT Import-Export
45 Imperial USA
46 Industry Rag / Majestic Threads
47 Jarden Sports Licensing- LP
48 JF Turner / John F. Turner & Co. / Lang Holdings - See Perfect Timing
49 JH Design Group / Jeff Hamilton
50 Junk Food Clothing
51 Knights Apparel- Inc.
52 Kolder
53 Little Earth Productions Inc.
54 Logo Chair Company
55 Logoart - A Division Of Herff Jones- Inc.
56 Majestic Athletic / Majestic Industries / VF and VFC
57 McArthur Towel and Sports- a Wincraft Company
58 McFarlane Toys / TMP International
59 MDI Entertainment- a Scientific Games Company
60 Milliken Rugs / Milliken and Company
61 Mounted Memories
62 National Design
63 National Emblem
64 New England Flag and Banner
65 New Era Cap Co. Inc.
66 NIKE USA
67 The Northwest Company LLC
68 Pangea Brands
69 Panini Group / Panini America
70 The Party Animal Inc.
71 Perfect Timing- Inc.
72 Phiten USA
73 Photo File Inc.
74 Power Balance LLC
75 Power Decal- a division of Axiz Group
76 Pro Specialties Group
77 Profile
78 Promark / Team Promark
79 Pure Orange Inc.
80 Reebok - Mitchell and Ness Nostalgia Company
81 Reebok - Outerstuff- a division of adidas
82 Reebok - Sports Licensed Division
83 Replay Photos LLC
84 Rico Industries / Tag Express
85 Sara Lynn Togs / College Concepts / Concepts Sport
86 Siskiyou Gifts / Siskiyou Buckle Co.
87 Skinit Inc.
88 Spalding / Huffy Sports- a Division of Russell Brands
89 Sportiqe Apparel Co.
90 Sports Coverage
91 Sporty K9
92 Team Grill Inc.
93 TeamHeads
94 Tervis Tumbler
95 Three60 Gear- a Division of A&E Group
96 Top Dog Collectibles Inc.
97 Top Shelf Coffee Inc.
98 Topperscot
99 Trends International- LLC
100 Trends International USA
101 Triumph Books
102 UPI Marketing Inc. / Team Keys
103 The Upper Deck Company
104 Virtual Greats LLC
105 VOmax
106 Warface By Design
107 Warner Home Video / Warner Brothers
108 Wincraft Inc.
109 Winning Streak Sports

I have also attached a jpg of the same list showing the City, State/Province and Country of each of these NBA licensees. But once again, remember that if you go online to the searchable directory, you will get complete information including address and website, as well as contact information including phone, fax, email and in some cases Linkedin info.

At some point you might ask yourself, why would Scott Sillcox spend so much time and effort to create this Online Directory of 2500+ licensed sports product companies in North America?

The answer is simple. I have a fair amount of knowledge about the licensed sports products business, knowledge that seems to be in scarce supply, especially on the internet. After spending 15+ years in the licensed sports products business, I accumulated a wealth of knowledge that I am happy to share. This blog and the Online Directory are designed to share that information and are my way of giving back and helping people interested in the world of licensed sports products.

This blog and Online Directory are also my way of letting people know that I am a licensed sports products consultant. I am available to consult with existing and potential licensees and my goal is simple, to help you make money by being a better licensee and/or save money by avoiding licensing pitfalls. If you would like to learn more, please contact me: ssillcox@rogers.com or by cell 416-315-4736. I am here to help and I am a good listener! And if you are someone interested in becoming a sports product licensee and haven't yet read my 12 Part Blog called "An Insider’s Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", I encourage you to read it - you can find it in the blog listing to the right of this posting. The introductory blog can be found here.

But most importantly, check out the searchable Online Directory of North American Licensed Sports Products Companies at LicensedSports.net - it's only $59 to use for three months. And I update the database weekly, sometimes daily.

Thanks and Search Away!
Scott