List of MLS Licensees - Major League Soccer Licensees

Greeting folks!

This note is written by Scott Sillcox in fall 2023 in response to a lot of readers asking me two questions:

A. You wrote and posted many of your blog postings several years ago, is the info still relevant today? Short answer - absolutely! The basics of sports licensing change very little over the years, so I strongly suggest that if you are trying to learn about sports licensing, read away! I have also tried to update certain areas where there have been significant changes, so I feel comfortable in telling you that this information is still highly relevant.

B. You mention that you are a consultant and might be able to help me, do you still do consulting? Short answer - absolutely. I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me! The two primary ways I work are hourly telephone consulting ($175US/hour) and face-to-face meetings where I come right to your office for a full day ($1500US/day + $650 travel expenses).

Many thanks and happy reading -
Scott Sillcox

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If you have been trying to find a list of MLS licensees (Major League Soccer licensees), there are two great sources.

The first, and perhaps most obvious source, is the MLS itself. Unlike any of the other major sports leagues, only MLS is bold enough to post on their website a complete and highly detailed list of their licensees. For this I applaud MLS - well done! To see their list, click here.
Fall 2016 update: Apparently MLS has followed suit with the other pro leagues and now no longer lists their licensees on their website or anywhere else. Too bad - but read on.

The second source is one we launched in early 2012. This is a searchable Online Directory of 2500+ North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues (NFL, MLB, NBA, NHL, NCAA, MLS, Nascar, NFLPA, MLBPA, NHLPA and others). There is nothing on the internet that comes close to this resource. I update the database weekly, sometimes daily. The advantage to someone looking for MLS licensees is this online list shows you the bigger picture - it shows you what other licenses these MLS licensees may or may not have, and that may be something that is important to you. If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

Regardless of which of the two lists you choose, you are pretty well served by both!

That being said, allow me to point out two especially helpful features of the Online Directory:

1. The dynamic view of each company’s website – when you look at a company’s record, there is a live screen with their website right there on your screen.

2. We have tried our best to show one or more key contacts at each company, and wherever possible we have included email addresses, phone #’s, fax #’s and even Linkedin url’s.

This is intended to be a reasonably comprehensive and up-to-date listing of licensed sports products companies, but please understand no list is completely comprehensive or entirely accurate – we strive to do our best and over time this list will become even better. And remember, because this is a live, online directory, it will be constantly changing. I will be adding licensees as I learn about them, and deleting those who exit the licensed sports products business as well. If you have any comments or suggestions (and especially additions!), please email me at: ssillcox@rogers.com

So while I encourage you to visit the actual website/online directory to get up-to-date (and far more detailed) information, here is a snapshot of the MLS licensees in the database as of March 2012.

List of MLS Licensees - List of Major League Soccer Licensees
Company Name
1 adidas America / Reebok
2 Agnik Sports LLC / Agnik Design
3 Aminco USA / Aminco International
4 Beach Ball Books
5 Body Rags Clothing (Formerly CK Productions)
6 Copasetic Clothing Ltd.
7 Coveroo
8 Creating One / Clare Meeker
9 Dazadi / Harvil
10 Dreamseats LLC
11 EA Sports - Electronic Arts
12 EA Sports Canada - Electronic Arts
13 Fan Ink
14 FatHead- LLC
15 Foam Fanatics LLC
16 Forever Collectibles aka Team Beans
17 Franklin Sports Industries Inc.
18 GameWear International / Wear The Game
19 G-III Leather Fashions Inc. / G-III Sports / 58 Sport
20 Great American Products
21 Inner Workings / Corporate Edge
22 JLT Promotions ñ The Promotions Dept.
23 KE Specialties LLC
24 Keyscaper
25 Logo Chair Company
26 MDI Entertainment- a Scientific Games Company
27 Mustang Drinkware / Mustang International Inc.
28 New Video / A&E Home Video
29 NMR Distribution dba Aquarius
30 The Northwest Company LLC
31 Photo File Inc.
32 Pro Towel Sports- Inc.
33 Reebok - Outerstuff- a division of adidas
34 Replay Photos LLC
35 Rizzoli New York
36 Ruffneck Wear- Inc. (Adidas Sub-Licensee)
37 RWL Inc.
38 Sega Of America
39 Skinit Inc.
40 Skyrockit / Moderati
41 Sock & Accessory Brands Global- LLC
42 Speakal
43 Sport Pins International
44 Sportbox LLC
45 Sporty K9
46 Staychilled Coozies
47 Steadfast Promotions
48 Sticker You
49 Style Pasifika International
50 Team Sport Chairs / All Continental
51 Uni-Sport
52 The Upper Deck Company
53 Virtual Greats LLC
54 Warface By Design
55 Wincraft Inc.
56 Zune- A Division of Microsoft

I have also attached a jpg of the same list showing the City, State/Province and Country of each of these MLS licensees. But once again, remember that if you go online to the searchable directory, you will get complete information including address and website, as well as contact information including phone, fax, email and in some cases Linkedin info.

At some point you might ask yourself, why would Scott Sillcox spend so much time and effort to create this Online Directory of 2500+ licensed sports product companies in North America?

The answer is simple. I have a fair amount of knowledge about the licensed sports products business, knowledge that seems to be in scarce supply, especially on the internet. After spending 15+ years in the licensed sports products business, I accumulated a wealth of knowledge that I am happy to share. This blog and the Online Directory are designed to share that information and are my way of giving back and helping people interested in the world of licensed sports products.

This blog and Online Directory are also my way of letting people know that I am a licensed sports products consultant. I am available to consult with existing and potential licensees and my goal is simple, to help you make money by being a better licensee and/or save money by avoiding licensing pitfalls. If you would like to learn more, please contact me: ssillcox@rogers.com or by cell 416-315-4736. I am here to help and I am a good listener! And if you are someone interested in becoming a sports product licensee and haven't yet read my 12 Part Blog called "An Insider’s Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", I encourage you to read it - you can find it in the blog listing to the right of this posting. The introductory blog can be found here.

But most importantly, check out this searchable Online Directory of North American Licensed Sports Products Companies at LicensedSports.net - it costs just $59 to use for three months. And I update the database weekly, sometimes daily.

Thanks and Search Away!
Scott