List of MLB Licensees - Major League Baseball Licensees

Greeting folks!

This note is written by Scott Sillcox in fall 2023 in response to a lot of readers asking me two questions:

A. You wrote and posted many of your blog postings several years ago, is the info still relevant today? Short answer - absolutely! The basics of sports licensing change very little over the years, so I strongly suggest that if you are trying to learn about sports licensing, read away! I have also tried to update certain areas where there have been significant changes, so I feel comfortable in telling you that this information is still highly relevant.

B. You mention that you are a consultant and might be able to help me, do you still do consulting? Short answer - absolutely. I work in the licensing field virtually every day of my life, so if you have questions or would like my help, contact me! The two primary ways I work are hourly telephone consulting ($175US/hour) and face-to-face meetings where I come right to your office for a full day ($1500US/day + $650 travel expenses).

Many thanks and happy reading -
Scott Sillcox

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It's a simple enough question - where can I find a list of MLB licensees? Yet I can't believe the number of people I hear from directly as well as the number who post online requests asking this same question - where can I find a list of MLB licensees?

I'm pleased to tell you the answer is at hand!

In early 2012 we launched a brand new, searchable Online Directory of 2500+ North American Licensed Sports Products Companies - it’s called LicensedSports.net and it can be found at that same address and costs just $59 to use for three months. This is a highly searchable directory of licensed sports products companies in North America, companies that have been licensed by various sports leagues (NFL, MLB, NBA, NHL, NCAA, MLS, Nascar, the various players' associations and others). There is nothing on the internet that comes close to this resource. And I update the database weekly, sometimes daily. So please take advantage of this resource and "Search Away". If you're not sure if this database would be worth the investment, check out this 3 minute video that gives you a sense of what to expect.

Two great features of the Online Directory are:

1. The dynamic view of each company’s website – when you look at a company’s record, there is a live screen with their website right there on your screen.

2. We have tried our best to show one or more key contacts at each company, and wherever possible we have included email addresses, phone #’s, fax #’s and even Linkedin url’s.

This is intended to be a reasonably comprehensive and up-to-date listing of licensed sports products companies, but please understand no list is completely comprehensive or entirely accurate – we strive to do our best and over time this list will become even better. And remember, because this is a live, online directory, it will be constantly changing. I will be adding licensees as I learn about them, and deleting those who exit the licensed sports products business as well. If you have any comments or suggestions, please email me at: ssillcox@rogers.com

So while I encourage you to visit the actual website/online directory to get up-to-date (and far more detailed) information, here is a snapshot of MLB licensees as of March 2012.

List of MLB Licensees - List of Major League Baseball Licensees
Company Name
1 2K Sports / Take Two Interactive
2 5th & Ocean- a division of New Era
3 A & A Global Industries
4 Action Images Inc.
5 Activa Global Sports & Entertainment LLC
6 adidas America / Reebok
7 Allstar Lineup
8 American Needle
9 Aminco USA / Aminco International
10 Amscan Inc.
11 The Antigua Group
12 Artissimo Designs / Artissimo Sports & Entertainment
13 Atec Sports
14 Authentic Street Signs
15 Autoball
16 B.S.I. Products Inc.
17 Baby Fanatic
18 Bensussen Deutsch & Associates / DBA
19 BIC Inc. / Bic USA
20 Big League Promotions - See Rico / Tag Express
21 Big Time Jersey LLC
22 Bimm Ridder
23 Bleacher Creatures
24 Blue Orange Games
25 BMC Custom Eye Black
26 Boelter Brands
27 BÖfor Betsy
28 The Bradford Exchange Ltd.
29 Brax
30 Brite Lite Logos
31 Centon Electronics
32 Charm 14
33 Classic Balloon
34 ComfyFeet
35 Concept One Accessories
36 Coopersburg Sports
37 Coveroo
38 Creative Innovisions
39 Cufflinks
40 Cutter & Buck
41 The Danbury Mint / MBI Inc.
42 Deco Pac
43 Dixie Seal and Stamp
44 Dreamseats LLC
45 Duck House
46 Eagles Wings
47 Eglomise Designs
48 The Emblem Source
49 Enterplay LLC
50 Eternal Image
51 Everlasting Images Inc.
52 Fabric Traditions
53 Fabrique Innovations / Sykel / Scrub Dudz / Collegiate Snuggie
54 Fan Mats
55 FatHead- LLC
56 Fazzino
57 Fiki Sports
58 For Bare Feet / FBF Sportswear
59 Forever Collectibles aka Team Beans
60 Forty Seven Brand / Twins í47 Headwear/ Banner í47 Apparel
61 Franco Apparel Group- a division of Infinity Group
62 Franklin Sports Industries Inc.
63 Fremont Die
64 Fundex Games Ltd.
65 Game Time Geeks / Flash Ventures / Tribeca
66 Game Time Watch / Game Time LLC
67 GameWear International / Wear The Game
68 Gear For Sports
69 G-III Leather Fashions Inc. / G-III Sports / 58 Sport
70 Good Stuff / Win Stuff
71 Great American Products
72 Guidecraft
73 Hannspree
74 The Highland Mint / Bullion International
75 Hunter Canada
76 Hunter Manufacturing
77 ID Blingz
78 Imperial USA
79 Industry Rag / Majestic Threads
80 Ironclad Authentics- division of Ripken Baseball
81 Jarden Sports Licensing- LP
82 JF Turner / John F. Turner & Co. / Lang Holdings - See Perfect Timing
83 JH Design Group / Jeff Hamilton
84 KE Specialties LLC
85 Keg-a-que
86 Keyscaper
87 Knights Apparel- Inc.
88 Kolder
89 Kurt S. Adler
90 Legendary Sports Prints
91 Little Earth Productions Inc.
92 Logo Chair Company
93 Logoart - A Division Of Herff Jones- Inc.
94 Majestic Athletic / Majestic Industries / VF and VFC
95 McArthur Towel and Sports- a Wincraft Company
96 McFarlane Toys / TMP International
97 MDI Entertainment- a Scientific Games Company
98 The Memory Company
99 Milliken Rugs / Milliken and Company
100 Mounted Memories
101 Mrs. Field's
102 MTH Trains
103 Name In The Frame / That's Me Sports / MVP Pics
104 National Design
105 New Era Cap Co. Inc.
106 New Video / A&E Home Video
107 NIKE USA
108 The Northwest Company LLC
109 Oakley
110 Outdoor Cap Company Inc. / OC Sports
111 Pangea Brands
112 Paramount Apparel International / PAi
113 The Party Animal Inc.
114 Perfect Timing- Inc.
115 Pez Candy Inc.
116 Phiten USA
117 Photo File Inc.
118 Power Decal- a division of Axiz Group
119 Pro Specialties Group
120 Profile
121 Promark / Team Promark
122 Pure Orange Inc.
123 Reebok - Mitchell and Ness Nostalgia Company
124 Reebok - Outerstuff- a division of adidas
125 Reebok - Sports Licensed Division
126 Reyn's / Reyn Spooner Inc.
127 Rico Industries / Tag Express
128 Riddell Sports
129 Rightview Pro
130 Sara Lynn Togs / College Concepts / Concepts Sport
131 Schutt Sports
132 Scorepad
133 Scottish Christmas / SC Sports
134 Sega Of America
135 Siskiyou Gifts / Siskiyou Buckle Co.
136 Skinit Inc.
137 Sky Box Sports Scenes- a division of Tara Graphics
138 Slugger / Louisville Slugger
139 Soft As A Grape
140 Sony PlayStation / Sony Computer Entertainment America (SECA)
141 Sportbox LLC
142 Sports Coverage
143 Sports Propaganda
144 Sporty K9
145 Stadium Associates
146 Steiner Sports
147 TDC Games
148 Team Grill Inc.
149 Team Sports America - See Evergreen Enterprises
150 Tervis Tumbler
151 That's My Ticket
152 Three60 Gear- a Division of A&E Group
153 Tokens & Icons / Premium Collection
154 Top Dog Collectibles Inc.
155 Topperscot
156 The Topps Co. Inc.
157 Trends International- LLC
158 Trends International USA
159 Triumph Books
160 UPI Marketing Inc. / Team Keys
161 USAopoly
162 Victoria's Secret / VS Pink
163 Vineyard Vines
164 Warface By Design
165 Wild Sales LLC
166 Wilson Sporting Goods
167 Wincraft Inc.
168 Winning Streak Sports
169 Zeikos Inc. / iHip


I have also attached a jpg of the same list showing the City, State/Province and Country of each MLB licensee. But once again, remember that if you go online to the searchable directory, you will get complete information including address and website, as well as contact information including phone, fax, email and in some cases Linkedin info.

At some point you might ask yourself, why would Scott Sillcox spend so much time and effort to create this Online Directory of 2500+ licensed sports product companies in North America?

The answer is simple. I have a fair amount of knowledge about the licensed sports products business, knowledge that seems to be in scarce supply, especially on the internet. After spending 15+ years in the licensed sports products business, I accumulated a wealth of knowledge that I am happy to share. This blog and the Online Directory are designed to share that information and are my way of giving back and helping people interested in the world of licensed sports products.

This blog and Online Directory are also my way of letting people know that I am a licensed sports products consultant. I am available to consult with existing and potential licensees and my goal is simple, to help you make money by being a better licensee and/or save money by avoiding licensing pitfalls. If you would like to learn more, please contact me: ssillcox@rogers.com or by cell 416-315-4736. I am here to help and I am a good listener! And if you are someone interested in becoming a sports product licensee and haven't yet read my 12 Part Blog called "An Insider’s Guide to the World of Licensed Sports Products in 12 Parts: Practical Lessons from the Trenches", I encourage you to read it - you can find it in the blog listing to the right of this posting. The introductory blog can be found here.

But most importantly, check out the searchable Online Directory of North American Licensed Sports Products Companies at LicensedSports.net - it only costs $59 to use for three months. And I update the database weekly, sometimes daily.

Thanks and Search Away!
Scott