tag:blogger.com,1999:blog-4710884450586685381.post5918894318945065953..comments2024-03-28T20:10:40.158-04:00Comments on Licensed Sports Products: Part 11 - An Insider’s Guide to the World of Licensed Sports Products: Ten Things I Learned Along The WayScott Sillcoxhttp://www.blogger.com/profile/05380056233369712814noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-4710884450586685381.post-10263917395398441732018-02-14T17:34:14.108-05:002018-02-14T17:34:14.108-05:00Hi Jeremy - I just wanted other readers to underst...Hi Jeremy - I just wanted other readers to understand that we took this question offline and answered it in a direct email to you.<br />Thanks! ScottScott Sillcoxhttps://www.blogger.com/profile/05380056233369712814noreply@blogger.comtag:blogger.com,1999:blog-4710884450586685381.post-48963548481527576702018-02-08T14:27:42.103-05:002018-02-08T14:27:42.103-05:00Hey Scott, firstly want to thank you for creating ...Hey Scott, firstly want to thank you for creating such a highly detailed blog about something there seems to be little information on elsewhere!<br /><br />I wanted to ask you what using team logos for a web application entails in comparison to selling merchandise. Would the process for getting permission be the same?<br /><br />Also, with the same situation - do you have any insight on how costly licensing fees are?Jeremynoreply@blogger.comtag:blogger.com,1999:blog-4710884450586685381.post-21896457037373340602013-02-10T22:26:00.568-05:002013-02-10T22:26:00.568-05:00Hi!
This is a great question, and the answer is t...Hi!<br /><br />This is a great question, and the answer is that this falls outside of "product licensing" and instead falls into the area of media partnerships. In effect you are wanting to become a media "partner" of each league, and thus I woud suggest you contact the media relations department of each league. I would suggest you try to do this by phone - if you try email you may never hear back - it's harder for them to duck you if the contact is made by phone. What I can't tell you is what they might ask of you and what a "deal" might look like.<br /><br />Best of luck -<br />ScottScott Sillcoxhttps://www.blogger.com/profile/05380056233369712814noreply@blogger.comtag:blogger.com,1999:blog-4710884450586685381.post-44891175517542785742013-02-07T21:34:21.786-05:002013-02-07T21:34:21.786-05:00What if I wanted to buy video from each league? Fo...What if I wanted to buy video from each league? For example, if I wanted to obtain a license for a sports archive website, would it be any different than selling apparel? Thanks in advance.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4710884450586685381.post-36828651001811640142013-01-09T15:22:12.754-05:002013-01-09T15:22:12.754-05:00Hi and thanks for the question - it's a good o...Hi and thanks for the question - it's a good one!<br /><br />The short answer is that unless you are a licensee or a sponsor/partner of the league, or unless you have something in writing from the team/league giving you permission, you cannot use a team logo or uniform in a print ad. This is why you sometimes see print ads for TV's that show a football player or baseball player in a generic uniform on the actual screen - the advertiser does not have permission to use a team logo/uniform and thus they have to use a generic image.<br /><br />Let me know if this prompts any other questions -<br />ScottScott Sillcoxhttps://www.blogger.com/profile/05380056233369712814noreply@blogger.comtag:blogger.com,1999:blog-4710884450586685381.post-30915127763513111902013-01-09T15:08:09.393-05:002013-01-09T15:08:09.393-05:00What about using at team's logo in a print ad,...What about using at team's logo in a print ad, how does that work?Anonymousnoreply@blogger.com